Sistem Pemasaran Kopra di Negeri Lafa, Kecamatan Telutih, Kabupaten Maluku Tengah

Abstract

This study aims to determine the marketing channels and marketing margins of copra in Lafa Village, Telutih District, Central Maluku Regency. The research method used is descriptive qualitative. Data collection
methods used are questionnaires, observation, interviews, and documentation. The data analysis method used is the marketing margin analysis method. The results of the study indicate that there is one marketing channel, namely sales from farmers to village collectors, village collectors sell to district collectors, district collectors to wholesalers and from wholesalers to factories. The results of the copra marketing margin analysis are Rp8,000/kg and the profit obtained is Rp2,636/kg