Sistem Pemasaran Kopra di Negeri Lafa, Kecamatan Telutih,  Kabupaten Maluku Tengah

Cindy Tehuayo; Martha Turukay; Weldemina B Parera

doi:10.30598/agrilan.v13i1.17993

Cindy Tehuayo Program Studi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Pattimura Jl. Ir. M. Putuhena, Kampus Poka, Ambon 97233
Martha Turukay Program Studi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Pattimura Jl. Ir. M. Putuhena, Kampus Poka, Ambon 97233
Weldemina B Parera Program Studi Agribisnis, Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Pattimura Jl. Ir. M. Putuhena, Kampus Poka, Ambon 97233

DOI: https://doi.org/10.30598/agrilan.v13i1.17993

Keywords: Copra, Farmers, Marketing Channels, Marketing Margins

Abstract

This study aims to determine the marketing channels and marketing
margins of copra in Lafa Village, Telutih District, Central Maluku Regency.
The research method used is descriptive qualitative. Data collection
methods used are questionnaires, observation, interviews, and
documentation. The data analysis method used is the marketing margin
analysis method. The results of the study indicate that there is one
marketing channel, namely sales from farmers to village collectors, village
collectors sell to district collectors, district collectors to wholesalers and
from wholesalers to factories. The results of the copra marketing margin
analysis are Rp8,000/kg and the profit obtained is Rp2,636/kg

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