Strategi Pengembangan Agroindustri Minuman Tradisional Beralkohol (Sopi) di Kecamatan Pulau Wetang Kabupaten Maluku Barat Daya

Abstract

The purposed of this study were to formulate and analyze the income and strategy of developing traditional alcoholic beverages (sopi) in Southwest Maluku Regency using R/C Ratio and SWOT analysis. Based on the results of data analysis, the total score on the IFAS matrix is - 0.41 and the EFAS matrix is 2.42. These results place the internal and external position of the sopi agro-industry in Pulau Wetang sub-district located in quadrant 3, which means that the sopi craftsmen in Wasarili and Upuhu villages face enormous opportunities but on the other hand there are internal constraints and weaknesses, including low production, traditional technology. and often in raids due to the absence of binding rules. The results showed that the most priority alternative strategies were (1). Optimizing land potential by utilizing technology. (2). Improving product quality through training and mentoring as well as strengthening business capital. (3). Business development becomes a joint effort so as to ensure continuity by forming legal business groups and (4). Forming legal products so that the sopi craftsmen obtain valid permits so that they can contribute to the increase in locally-generated revenue.