DESAIN STRATEGI BISNIS UD. ARSITA: PENERAPAN INVIVO DALAM COMPETITIVE FIVE FORCE (C5F)

  • Nyong Faturachman Laisi
  • Victor O Lawalata Program Studi Teknik Industri Universitas Pattimura
  • Wilma Latuny
DOI: https://doi.org/10.30598/ale.6.2023.42-50
Keywords: UD. Arsita, strategi bisnis, Nvivo, competitive five force

Abstract

Tantangan yang dihadapi UD. Arsita mencakup lingkup pasar yang terbatas di Kecamatan Teluk Ambon, adanya produk-produk sejenis di pasar dan kecenderungan dari konsumen membeli produk pesaing baru di pasar. Inisiatif perusahaan membuka 2 pabrik roti baru untuk perluasan pasar, belum dapat memaksimalkan keuntungan yang ditargetkan. Penelitian ini dilakukan untuk menyajikan rancangan strategi bisnis baru yang kompetitif menggunakan pendekatan C5F. Data hasil wawancara terhadap pimpinan dan seluruh karyawan diolah menggunakan metode Nvivo untuk mengidentifikasi strategi menurut komponen C5F. Hasil penelitian berupa 20 strategi bisnis kompetitif mencakup 9 strategi ancaman pendatang baru, 3 strategi ancaman produk atau jasa pengganti, 2 strategi kekuatan penawaran pemasok, 4 strategi kekuatan penawaran pembeli, dan 2 strategi persaingan industri.

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Published
2023-10-31
How to Cite
Laisi, N., Lawalata, V., & Latuny, W. (2023). DESAIN STRATEGI BISNIS UD. ARSITA: PENERAPAN INVIVO DALAM COMPETITIVE FIVE FORCE (C5F). ALE Proceeding, 6, 42-50. https://doi.org/10.30598/ale.6.2023.42-50
Issue
Vol 6 (2023): Archipelago Engineering
Section
Articles

Copyright (c) 2023 Victor O Lawalata, Wilma Latuny, Nyong Faturachman Laisi

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