DESAIN STRATEGI PENGEMBANGAN USAHA DENGAN METODE FUZZY-SWOT DALAM ANCAMAN PANDEMI COVID-19 (STUDI KASUS PADA BENGKEL ANUGERAH POKA)
Keywords:
Workshop, Covid-19, SWOT, Fuzzy-SWOT
Abstract
The Covid-19 pandemic has caused the Anugerah Poka workshop to experience a decrease in the number of customers. To maintain its existence, the Anugerah Poka workshop needs to design a strategy, by looking for the suitability of its internal and external strengths. This study aims to design a business development strategy for the Anugerah Poka Workshop using the Fuzzy-SWOT method. The fuzzy-SWOT approach is used to eliminate various structural weaknesses of the SWOT method. The results showed that the strategy that the Anugerah Poka Workshop had to develop was to keep prices low compared to other competitors. The next strategy is the expansion of services in the conditions of the Covid-19 pandemic, in order to continue to increase the existing market share. The following strategy is to improve service while continuing to keep prices low and provide excellent service to customers.
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References
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[2] J. Cui, A. Allan, and D. Lin, “SWOT analysis and development strategies for underground pedestrian systems,†Tunnelling and Underground Space Technology, vol. 87, pp. 127–133, May 2019, doi: 10.1016/j.tust.2018.12.023.
[3] R. W. Griffin, Management, 10th ed. Mason, Ohio: South-Western Cengage Learning, 2009.
[4] N. Pahl and A. Richter, SWOT analysis – idea, methodology and a practical approach. Munich.: GRIN Verlag, 2007.
[5] A. Paschalidou, M. Tsatiris, and K. Kitikidou, “Energy crops for biofuel production or for food? - SWOT analysis (case study: Greece),†Renewable Energy, vol. 93, pp. 636–647, Aug. 2016, doi: 10.1016/j.renene.2016.03.040.
[6] K. Zharan and J. C. Bongaerts, “Decision-making on the integration of renewable energy in the mining industry: A case studies analysis, a cost analysis and a SWOT analysis,†Journal of Sustainable Mining, vol. 16, no. 4, pp. 162–170, Jan. 2017, doi: 10.1016/j.jsm.2017.11.004.
[7] S. Hlungwani, “Analysis of the current situation of nursing education in South Africa (SWOT),†International Journal of Nursing Sciences, vol. 4, no. 4, p. 348, Oct. 2017, doi: 10.1016/j.ijnss.2017.10.014.
[8] I. Aslan, O. Çınar, and Ü. Özen, “Developing Strategies for the Future of Healthcare in Turkey by Benchmarking and SWOT Analysis,†Procedia - Social and Behavioral Sciences, vol. 150, pp. 230–240, Sep. 2014, doi: 10.1016/j.sbspro.2014.09.043.
[9] F. Kazemi, L. Abolhassani, E. A. Rahmati, and P. Sayyad-Amin, “Strategic planning for cultivation of fruit trees and shrubs in urban landscapes using the SWOT method: A case study for the city of Mashhad, Iran,†Land Use Policy, vol. 70, pp. 1–9, Jan. 2018, doi: 10.1016/j.landusepol.2017.10.006.
[10] S. H. Amin, J. Razmi, and G. Zhang, “Supplier selection and order allocation based on fuzzy SWOT analysis and fuzzy linear programming,†Expert Systems with Applications, vol. 38, no. 1, pp. 334–342, Jan. 2011, doi: 10.1016/j.eswa.2010.06.071.
[11] O. Arslan and I. D. Er, “SWOT analysis for safer carriage of bulk liquid chemicals in tankers,†Journal of Hazardous Materials, vol. 154, no. 1, pp. 901–913, Jun. 2008, doi: 10.1016/j.jhazmat.2007.10.113.
[12] J. M. Bradshaw and J. H. Boose, “Decision Analysis Techniques for Knowledge Acquisition: Combining Information and Preferences Using Aquinas and Axotl,†Int. J. Man Mach. Stud., 1990, doi: 10.1016/S0020-7373(05)80044-6.
[13] D. L. Schmoldt and D. L. Peterson, “Analytical group decision making in natural resources: methodology and application,†Forest Science, vol. 46, no. 1, pp. 62–75, 2000.
[14] D. W. Pickton and S. Wright, “What’s swot in strategic analysis?,†Strategic Change, vol. 7, no. 2, pp. 101–109, 1998, doi: 10.1002/(SICI)1099-1697(199803/04)7:2<101::AID-JSC332>3.0.CO;2-6.
[15] S. Ghazinoory, A. Zadeh, and A. Memariani, “Fuzzy SWOT analysis,†Journal of Intelligent and Fuzzy Systems, vol. 18, pp. 99–108, Jan. 2007.
[16] T. Hill and R. Westbrook, “SWOT analysis: It’s time for a product recall,†Long Range Planning, vol. 30, no. 1, pp. 46–52, Feb. 1997, doi: 10.1016/S0024-6301(96)00095-7.
[17] G. Büyüközkan and O. Feyzıog̃lu, “A fuzzy-logic-based decision-making approach for new product development,†International Journal of Production Economics, vol. 90, no. 1, pp. 27–45, Jul. 2004, doi: 10.1016/S0925-5273(02)00330-4.
[18] M. Haile and J. Křupka, “Fuzzy Evaluation of SWOT analysis,†Fuzzy hodnocenà SWOT analýzy, vol. 5, no. 3, 2016, Accessed: Jul. 24, 2020. [Online]. Available: https://dk.upce.cz//handle/10195/67716
[19] M. T. Taghavifard, H. Amoozad Mahdiraji, A. M. Alibakhshi, E. K. Zavadskas, and R. Bausys, “An Extension of Fuzzy SWOT Analysis: An Application to Information Technology,†Information, vol. 9, no. 3, Art. no. 3, Mar. 2018, doi: 10.3390/info9030046.
[20] V. Vyas, A. P. Singh, and A. Srivastava, “Entropy-based fuzzy SWOT decision-making for condition assessment of airfield pavements,†International Journal of Pavement Engineering, vol. 0, no. 0, pp. 1–12, Oct. 2019, doi: 10.1080/10298436.2019.1671590.
[21] A. A. Zakharova, “Fuzzy Swot Analysis for Selection of Bankruptcy Risk Factors,†Applied Mechanics and Materials, vol. 379, pp. 207–213, Aug. 2013, doi: https://doi.org/10.4028/www.scientific.net/AMM.379.207.
[22] M. Jedlickova and P. Kutnar, “Construction of a Fuzzy Model for the Success Prediction of Hi-Tech Companies With a Short History,†in 17th International Scientific Conference at Brno University of Technology, Faculty of Business and Management, Brno, Czech Republic, Apr. 2019, vol. 0. Accessed: Apr. 14, 2019. [Online]. Available: https://conference.fbm.vutbr.cz/ic/index.php/ic/article/view/36
[23] A. Naba, Belajar Cepat Fuzzy Logic menggunakan Matlab. Yogyakarta: ANDI, 2009. Accessed: Jan. 14, 2019. [Online]. Available: //pustaka.htp.ac.id/index.php?p=show_detail&id=4143&keywords=
[24] P. Melin and O. Castillo, Modelling, simulation and control of non-linear dynamical systems: An intelligent approach using soft computing and fractal theory. New Fetter Lane, London.: Taylor and Francis, 2001, p. 249.
[25] H. Hosseini-Nasab, A. Hosseini-Nasab, and A. S. Milani, “Coping with Imprecision in Strategic Planning: A Case Study Using Fuzzy SWOT Analysis,†IB, vol. 03, no. 01, pp. 23–29, 2011, doi: 10.4236/ib.2011.31004.
Published
2021-08-17
How to Cite
Tutuhatunewa, A., & Pesulima, L. (2021). DESAIN STRATEGI PENGEMBANGAN USAHA DENGAN METODE FUZZY-SWOT DALAM ANCAMAN PANDEMI COVID-19 (STUDI KASUS PADA BENGKEL ANUGERAH POKA). ALE Proceeding, 4, 51-59. https://doi.org/10.30598/ale.4.2021.51-59
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Articles
Copyright (c) 2021 Alfredo Tutuhatunewa, Lidya Pesulima
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