PENGUKURAN KINERJA MENGGUNAKAN BALANCED SCORECARD DI GRAMEDIA AMBON
Abstract
Gramedia Asri Media merupakan salah satu anak perusahaan dari Kompas Gramedia yang menyediakan berbagai macam jaringan toko buku dengan nama Toko Buku Gramedia di berbagai wilayah yang ada di Indonesia dan Malaysia. Salah satu toko Gramedia juga terdapat di kota Ambon. Penelitian ini bertujuan untuk mengukur kinerja dari Toko Buku Gramedia Ambon berdasarkan metode pengukuran kinerja Balanced Scorecard. Ada empat perspektif yang menjadi tolak ukur dari Balanced Scorecard, yaitu perspektif keuangan, perspektif pelanggan, perspektif internal bisnis, serta perspektif pembelajaran dan pertumbuhan. Tingkat kinerja dihitung pada masing-masing indikator disetiap perspektif pengukuran. Hasil pengukuran menunjukkan bahwa kinerja toko buku Gramedia dari perspektif pembelajaran dan pertumbuhan sudah baik, dari perspektif internal bisnis sudah cukup baik, dari perspektif pelanggan cukup baik, dan lemah pada perspektif keuangan.
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References
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