Legal Protection for Consumers Related to Skincare Products and Bodycare Overclaim

Ribsi Esa Vylonia Putri

doi:10.30598/bacarita.v6i1.20975

Ribsi Esa Vylonia Putri Faculty of Law, Universitas Bakti Indonesia, Banyuwangi, Indonesia.

DOI: https://doi.org/10.30598/bacarita.v6i1.20975

Keywords: Legal Protection, Consumer, Overclaim

Abstract

The rise of misleading marketing practices in the midst of the rapid cosmetics industry, which results in losses for consumers, both material and immaterial. This study aims to identify forms of legal protection for consumers who are victims of overclaims and evaluate the role of the Food and Drug Supervisory Agency in handling these cases, using an empirical legal research method, primary data is obtained through questionnaires from consumers, while secondary data is obtained from literature studies, then analyzed qualitatively-descriptively. The results of the study show that business actors are prohibited from advertising or promoting goods incorrectly or misleadingly, including through overclaim. Violation of this article violates the consumer's right to honest and correct information. However, overclaim practices still often occur due to low compliance of business actors and lack of effective supervision and enforcement. Food and Drug Supervisory Agencies have a crucial role in pre-market to post-market oversight and enforcement, but face challenges in broad market coverage and digital dynamics. It is hoped that this thesis can provide a comprehensive understanding of rights and obligations in the context of overclaim, increase consumer awareness, encourage compliance of business actors, and become an input for the government and the Food and Drug Supervisory Agency in formulating more protective policies and effective law enforcement mechanisms to create a responsible cosmetics market.

Downloads

Download data is not yet available.

References

Akbar, Aqsa Qazwani Haqkul. “Perlindungan Hukum Bagi Konsumen Terhadap Peredaran Kosmetik Yang Berbahaya (Studi Kasus BPOM Di Mataram)” 3 (2020): 216–24.

BPOM. “Peraturan Badan Pengawas Obat Dan Makanan Nomor 3 Tahun 2022 Tentang Persyaratan Teknis Klaim Kosmetika.” Badan Pengawas Obat Dan Makanan Republik Indonesia, 2022, 1–33.

Hilmi, Rafiqi Zul, Ratih Hurriyati, and Lisnawati. “Peran Balai Besar Pengawas Obat Dan Makanan (BBPOM) Dalam Pengawasan Kosmetik Tanpa Izin Edar Di Kota Makassar” 3, no. 2 (2018): 91–102.

Kuncoro, Adinda Ayu Puspita. “Perlindungan Hukum Konsumen Terhadap Penggunaan Kata Overclaimed Pada Iklan Produk Skincare,” 2024.

Marlina, Heni, Desni Raspita, M Novrianto, and Chahaya Dewi Bidari. “Perlindungan Hukum Bagi Konsumen Atas Overclaim Produk Skincare Di Platform E-Commerce Legal Protection for Consumers Against Overclaim of Skincare Products on E-Commerce Platforms,” n.d.

Nabilah, Syofiya Sutia. “Perlindungan Hukum Terhadap Konsumen Atas Perbuatan Overclaimed Dalam Promosi Oleh Influencer Pada Suatu Produk Skincare.” Αγαη 15, no. 1 (2024): 37–48.

“Pasar-Kosmetik-Indonesia-Melesat-48-Persen-Peluang-Ikm-Berinovasi @ Indonesia.Go.Id,” n.d.

Salsabila, Monarisa. “Perlindungan Konsumen Terhadap Produk Kosmetik Yang Dijual Secara Online Di Kota Banda Aceh.” Jurnal Fakultas Hukum Universitas Syiah Kuala 7, no. 1 (2015): 1–13.

Sari, Bunga Permata, Sulatri, Kristina. “Perlindungan Hukum Terhadap Konsumen Terkait Overclaim Pelaku Usaha Dalam Label Obat Ditinjau Dari Pasal 8 Ayat (1) Huruf D Undang-Undang Nomor 8 Tahun 1999 Tentang Perlindungan Konsumen.” Jurnal Ilmiah Fakultas Hukum, no. April (2022): 89–100.

Widiarta, AA Putri Ganitri Windrahayu. “Perlindungan Konsumen Terhadap Produk Skincare Tanpa Label Bahasa Indonesia.” Jurnal Kertha Desa 8, no. 7 (2020): 1–11.