Mahdiyasa, A. W., Pasaribu, U. S. and Sari, K. N. (2025) “MODELING CUSTOMER LIFETIME VALUE WITH MARKOV CHAIN IN THE INSURANCE INDUSTRY”, BAREKENG: Jurnal Ilmu Matematika dan Terapan, 19(1), pp. 687-696. doi: 10.30598/barekengvol19iss1pp687-696.