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Asnawi, R.A., Tamher, E.R. and Pelupessy, M. 2021. THE EFFECT OF PRODUCT KNOWLEDGE AND SOCIAL MEDIA MARKETING ON THE BRAND SWITCHING OF FAST MOVING CONSUMERS GOODS PRODUCTS DURING THE COVID 19 PANDEMIC. Manis: Jurnal Manajemen dan Bisnis. 4, 2 (Jan. 2021), 37-46. DOI:https://doi.org/10.30598/manis.4.2.37-46.