Imran, Irna Wijana, Aisah Asnawi, and Merry M Pelupessy. “DINAMIKA BRAND SWITCHING DALAM ISU GLOBAL: PRODUCT KNOWLEDGE, RELIGIOSITY DAN ELECTRONIC WORD OF MOUTH”. Manis: Jurnal Manajemen dan Bisnis 8, no. 2 (February 24, 2025): 76-88. Accessed April 3, 2025. https://ojs3.unpatti.ac.id/index.php/manis/article/view/17323.