Tanggung Jawab Pelaku Usaha Dalam Penjualan Dengan Menggunakan Fake Order Pada Jual-Beli Online

  • Paulus Andrean Fakultas Hukum Universitas Pattimura, Ambon, Indonesia.
  • Teng Berlianty Fakultas Hukum Universitas Pattimura, Ambon, Indonesia.
  • Sarah Selfina Kuahaty Fakultas Hukum Universitas Pattimura, Ambon, Indonesia.
Keywords: Responsibility, Businessmen, Fake Order, Online Buying And Selling

Abstract

ABSTRACT: Article 9 and Article 10 UUPK prohibit business actors from offering, promoting or advertising goods and services in a dishonest manner, as well as containing information that is incorrect or misleading to consumers. However, in reality there are shop owners trying to attract consumers' attention (a shortcut), by asking for help from their closest friends and family to take part in carrying out fake orders. Fake orders made by shop owners aim to increase sales. The aim of this research is to find out and explain the responsibility of business actors regarding sales by carrying out fake orders, as well as to find out and explain the forms of legal protection for consumers in buying and selling transactions through sellers who carry out fake orders. Normative juridical research method by examining library sources. The responsibility of business actors is part of the obligations that bind business activities. Article 1365 of the Civil Code as an article on unlawful acts makes several elements of (liability based on fault). The principle of responsibility based on fault (liability based on fault) is the most popular principle and is one of the principles for responsibility, so that error is the only factor in the birth of responsibility. As for preventive legal protection, efforts to prevent legal violations before they occur direct government action to be careful in making decisions based on discretion and prevention through the establishment of clear legal norms, legal education to the public, and effective law enforcement. Meanwhile, repressive legal protection, law enforcement against violations that have occurred, such as prosecution and trial. Aims to resolve the case, until it is handled by the competent judicial institution.

Downloads

Download data is not yet available.

References

Jurnal
Afrineldi, Perlindungan Konsumen Dalam Perdagangan Elektronik E-commerce, Jurnal Ilmiah Publika, Vol. 9. No. 1, Fakultas Hukum Universitas Jayabaya, Jakarta, (2021).
Apandy A Oktavia Puteri dkk, Pentingnya Hukum Perlindungan Konsumen Dalam Jual Beli, Jurnal Manajemen dan Bisnis, Fakultas Syariah Universitas Islam Bandung, Vol. 3. No. 1. Juli 2021, (2021).
Ardianti Nugrahani Asri, Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Melalui Marketplace Shopee (Studi Pada Mahasiswa Aktif FISIP Universitas Diponegoro), Vol. 8. No. 2, Jurnal FisipUndip, Semarang, (2019).
Dita Ayu Sekar & Winanti Atik, Analisis Asas Vicarious Liabilty Dalam Pertanggung Jawaban Pengganti Atas Perbuatan Melawan Hukum Pegawai Bank, Jurnal USM Law Review, (Vol. 6 No. 2 Tahun 2023), Fakultas Hukum UPN Veteran, Jakarta, (2023).
Farki Ahmad dkk, Pengaruh Online Customer Review Dan Rating Terhadap Kepercayaan Dan Minat Pembelian Pada Online Marketplace Di Indonesia, Jurnal Teknik ITS, Vol. 05. No. 02, Surabaya, (2016).
Mahardika P Surya & Rudy G Dewa, Tanggung Jawab Pemilik Toko Online Dalam Jual-Beli Online (E-commerce) Ditinjau Berdasarkan Hukum Perlindungan Konsumen, (Jurnal Ilmu Hukum, Vol. 2, No. 5), Fakultas Hukum-Universitas Udayana, 2014. Diakses dari https://ojs.unud.ac.id/ index.php/kerthasemaya/article/view/40718/24693.
Nainggolan Ibrahim, Perlindungan Hukum Bagi Pelaku Usaha E-commerce Ditinjau Dari Hukum Positif Indonesia, Proceding Seminar Nasional Kewirausahaan, Vol. 2 No. 1, (2021: 1065).
Pesulima Louize Theresia dkk, Penyuluhan Hukum Tentang Perlindungan Konsumen Terhadap Penggunaan Bahan Tambahan Pangan, Jurnal Pengabdian Hukum, Vol. 02. No. 2, Fakultas Hukum Universitas Pattimura, Ambon, (2022).
Retnowati dkk, “Analisis Asas Itikad Baik Dalam Jual Beli Online Berbasis COD (Cash on Delivery),” Jurnal Studi Islam, November, (2022).
Sinaga Anita Niru, Peranan Asas Itikad Baik Dalam Mewujudkan Keadilan Para Pihak Dalam Perjanjian, Jurnal M Progress, Fakultas Ekonomi-Universitas Dirgantara Marsekal Suryadarma, Jakarta, (2021).
Sugesti Ayu Chory dkk, Perlindungan Hukum Terhadap Pelaku Usaha Shop Yang Mengalami Kerugian Yang Disebabkan Oleh Konsumen di Kota Singaraja, Jurnal Komunitas Yustisa, (Vol. 03 No. 03 Tahun 2020), Fakultas Hukum Universitas Pendidikan Ganesha, Singaraja, (2020).
Wijaya, Wahyu Krisna Gede I dan Dananjaya, Satyayudha Nyoman, Penerapan Asas Iktikad Baik dalam Perjanjian Jual Beli Online, Jurnal Hukum Universitas Udayana. Bali, 2018.
Buku
Az Nasution, Hukum Perlindungan Konsumen Suatu Pengantar. Diadit Media, 2002.
Fleming J.G sebagaimana dikutip Wiradipradja Saefullah, Tanggung Jawab Pengangkut Dalam Hukum Pengangkutan Udara Internasional dan Nasional, Penerbit Liberty, Yogyakarta, (1989).
Janus Sidabalok, Hukum Perlindungan Konsumen Di Indonesia. Medan: Citra Aditya Bakti, 2014.
Husni Syawali Husni dan Imaniyanti Sri Neni, Hukum Perlindungan Konsumen. Bandung: Mandar Maju, 2000.
Hadjon M Philipus, Perlindungan Hukum Bagi Rakyat Di Indonesia. Surabaya: Bina Ilmu, 1987.
Hernoko Yudha Agus, Hukum Perjanjian Asas Proporsionalitas Dalam Kontrak Komersial. Jakarta: Predanamedia Grup, 2014.
Irwansyah, Penelitian Hukum Pilihan Metode & Praktik Penulisan Artikel, Cet, 5,Ed. Edisi Revisi. Yogyakarta: Mirra Buana Media, 2022.
Purbo W Onno dan Wahyudi Arief Anang, Mengenal e-Commerce. Jakarta: Alex Media Computendo, 2000.
Subekti, Pokok-Pokok Hukum Perdata. Jakarta: PT Intermasa, 1998.
Widjaja Gunawan dan Yani Ahmad, Hukum Tentang Perlindungan Konsumen. Jakarta: Gramedia Pustaka Utama, 2002.
Wong Jony, Internet Marketing for the Beginer, Jakarta: Kompas Gramedia, 2010.
Online/ Online/World Wide Web, Dan Lain-Lain
https://shopee.co.id/fsj_store? v= 60a.
Laila Nur Robbiah, Fake Order Pada Toko FSJ_Store Di Marketplace Shopee Tinjauan Hukum Ekonomi Syariah Dan Etika Bisnis Islam, Skripsi Dalam Bidang Ilmu Hukum Ekonomi Syariah, Universitas Islam Negeri (UIN) Raden Mas Said, Surakarta, 2022
Li dan Zhang P, “Consumer Online Shopping Attitudes and Behavior”: An Assessment of Research, Diakses dari: https://www.researchgate.net/publication/2557074_Consumer_Online_Shopping_ Attitudes_And_Behavior_An_Assessment_of_Research, 2002.
Marketing. “Lima Tempat Jualan Online”. Blog Marketing. Diakses dari http//Mar keting.blogspot.com/2013/04/22/lima-tempat-jualan-online.html.
Wardani Putri Pramesty Amelia, Tinjauan Hukum Ekonomi Syariah Terhadap Praktik Fake Order Untuk Menaikkan Penilaian Toko (Studi Kasus di Toko Online Shop @laziah shop), Skripsi, Fakultas Syariah Hukum UIN Walisongo, Semarang, (2023).
Published
2024-04-30
How to Cite
Andrean, P., Berlianty, T., & Kuahaty, S. (2024). Tanggung Jawab Pelaku Usaha Dalam Penjualan Dengan Menggunakan Fake Order Pada Jual-Beli Online. PATTIMURA Law Study Review, 2(1), 115-131. https://doi.org/10.47268/palasrev.v2i1.13784