Tanggung Jawab Hukum Pelaku Usaha Terhadap Sistem Bundling Dalam Jual Beli

  • Victoria Kania Fakultas Hukum Universitas Pattimura, Ambon, Indonesia
  • Sarah Selfina Kuahaty Fakultas Hukum Universitas Pattimura, Ambon, Indonesia
  • Marselo Valentino Giovani Pariela Fakultas Hukum Universitas Pattimura, Ambon, Indonesia
Keywords: Legal Accountability, Business Actors, Bundling System

Abstract

Based on Article 15 of Law Number 8 of 1999 concerning Consumer Protection; "Consumer protection is all actions and prohibitions that guarantee legal certainty for business actors, so that consumer rights can be implemented in their business as well as possible." Article 15 Paragraph 2 Number 5 concerning the Prohibition of Monopolistic Practices and Unfair Business Competition; "Business actors are prohibited from making agreements with other parties that contain requirements that the party receiving certain goods and/or services must be willing to purchase other goods and/or services from the supplier business actor." Based on Article 15 of Law Number 8 of 1999 concerning Consumer Protection; "Consumer protection is all actions and prohibitions that guarantee legal certainty for business actors, so that consumer rights can be implemented in their business as well as possible. The method used in this study is the normative juridical legal research method. The problem approach used is a legal approach. The sources of legal materials used are primary legal materials, secondary legal materials and tertiary legal materials. The procedure for collecting legal materials in this study is a literature study. The management and analysis of legal materials use descriptive methods. The systematics used are in accordance with the guidebook "Guidelines for Writing Thesis, Faculty of Law, Pattimura University. The results of this study indicate that the Bundling practice carried out by business actors in the sale and purchase of their products has committed an unlawful act, which should in carrying out sales and purchase transactions, business actors must refer to the provisions of Article 7, Article 8 and Article 10 of the UUPK. The practice of bundling sales that is contrary to applicable legal regulations, has legal consequences which can be disputed. The legal consequences that arise are that business actors can be sued in court or resolved non-litigation to request compensation for the bundling practices carried out.

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References

Jurnal

Adams, W. J. & Janet L. Yellen. “Commodity bundling and the burden of monopoly.”Quarterly Journal of Economics 90, No. 3. (1976). Hal. 480.

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Buku

Celina Tri Siswi Kristiyanti, Hukum Perlindungan Konsumen, Jakarta, Sinar Elyata Ras Ginting, Hukum Anti Monopoli Indonesia: Analisis Dan Perbandingan Undang-Undang Nomor 5 Tahun 1999, Citra Aditya Bakti, Bandung, 2001

Ghalia Indonesia. Bogor. 2008 Grafika, 2014. Jakarta

Gunawan Widjaja, Alternatif penyelesaiaan sengketa, PT. Raja Grafindo Persada, Jakarta

Priansa, Doni Juni. Perilaku Konsumen Dalam Persaingan Bisnis Kontemporer. Jakarta

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Siwi Kristiyanti, Celina Tri. Hukum Perlindungan Konsumen. Sinar Grafika. Jakarta,2007

Susanto, Happy. Hak-Hak Konsumen Di Rugikan. Visimedia. Jakarta. 2008. Marzuki, Peter. Metode Penelitian Hukum

Sutedi, Adrian. Tanggung Jawab Produk Dalam Hukum Perlindungan Konsumen. University Press. Yogyakarta. 2011.

Online/Word Wide Web

https://money.kompas.com//temukan ada distributor yang bundling minyakita kppu praktek persaingan usaha tidak sehat

Derdenger, T., & Kumar, V. (2013). The Dynamic Effects of Bundling as a Product Strategy Marketing Science. https://doi.org/10.1287/mksc.2013.0810

Published
2025-04-30
How to Cite
Kania, V., Kuahaty, S. S., & Pariela, M. V. G. (2025). Tanggung Jawab Hukum Pelaku Usaha Terhadap Sistem Bundling Dalam Jual Beli. PATTIMURA Law Study Review, 3(1), 1-16. https://doi.org/10.47268/palasrev.v3i1.19709