Pengaturan dan Pelaksanaan Jual Beli Online di Facebook Dalam Penyelenggara Perdagangan Melalui Sistem Elektronik
Abstract
Licensing of Facebook e-commerce is a legal requirement for conducting business activities online, as stipulated in Article 3 Paragraph (1) of the Regulation of the Minister of Trade of the Republic of Indonesia Number 31 of 2023 concerning Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Trade Through Electronic Systems. The Facebook application lacks a complete structure and team to handle the buying and selling transaction process—from order placement, payment methods, after-sales service, to complaints. This results in legal issues such as the misuse of consumer rights, the absence of legal certainty in e-commerce transactions, and the lack of a monitoring system and complaint services for consumers regarding products received that do not meet expected quality or quantity. This research is a normative juridical study (legal research) using a statutory approach (statute approach) and conceptual approach (conceptual approach) based on primary, secondary, and tertiary legal materials to provide interpretation in order to draw conclusions using a deductive method regarding the issues studied. The results of this study indicate that Facebook, as a foreign entity that has provided marketplace services in Indonesia, has not complied with national law and is not yet registered as a business actor in electronic commerce (PMSE) to obtain a business license from the government through the Ministry of Trade of the Republic of Indonesia, so that e-commerce activities through Facebook can run effectively and efficiently.
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