FAKTOR FAKTOR YANG MEMPENGARUHI MINAT KUNJUNGAN ULANG KE DAYA TARIK OBJEK SIWANG PARADISE KOTA AMBON
Abstract
Siwang paradise is a natural tourist attraction that has a fantastic number of visits, but the visit underwent a very significant change. The purpose of this study was to analyze the factors that influence the interest in revisiting the Siwang Paradise natural tourist attraction. The method used is linear regression analysis method, the sampling technique is accidental sampling (direct samples based on conditions in the field), namely the sampling technique shown directly to tourists when research is carried out at the Siwang Paradise tourist attraction. Meanwhile, to obtain additional information that can support the accuracy of the research data, the researchers used respondents related to the research being carried out, the respondents were divided into two groups, namely: 1) Visitors, who were encountered while conducting research; 2) the manager or more clearly is the owner of the object. The collected data were analyzed using descriptive analysis and multiple regression analysis. This model is used in this study, because it wants to get information on factors of attraction, facilities, accessibility and services on the interest of repeat visits to the Siwang Paradie object simultaneously and partially. In multiple linear regression analysis, to ascertain whether the estimated model equation is unbiased, the classical assumption test will be carried out which includes normality test, multicollinearity test and heteroscedasticity. The results showed that the variable that had a significant effect on the interest in revisiting the Siwang paradise object was tourism services, with a significance value of (0.002), t-count is 3.366, which means that t-count is greater than t-table, .
Downloads
References
Butarbutar R, dan Soemarno. 2013. Environmental effect of ecotourism in Indonesia. Journal of Indonesian tourism and development studies. 1(3), 97-107.
Azman H.A, dan Elsandra Y. 2020. Analisis Faktor-Faktor yang Mempengaruhi Minat Kunjungan Berulang Wisatawan Milenial ke Bukittinggi. Jurnal AMAR Vol. 4(1), 2020.
Farida I, Tarmizi A, November Y. 2016. Analisis Pengaruh Bauran Pemasaran 7P Terhadap Kepuasan Pelanggan Pengguna Gojek Online. Jurnal Riset Manajemen Dan Bisnis Fakultas Ekonomi UNIAT 1(1): 31-40. https://doi.org/10.36226/jrmb.v1i1.8.
Fandeli C dan Mukhlison. 2000. Pengusahaan Ekowsiata. Fakultas Kehutanan UGM. Pustaka Pelajar.
Fandeli C. 2002. Perencanaan Kepariwisataan Alam. PT (PERSERO) PERHUTANI dan Fakultas Kehutanan Universitas Gadjah Mada. Yogjakarta.
Damanik J dan Webber H. 2006. Perencanaan Ekowisata (dari teori ke aplikasi). PUSPAR Studi UGM. ANDI Yogyakarta.
Irawan H. 2008. Manajemen Pemasaran Modern. Yogyakarta: Liberty.
Jayaprakash, K., & Mythili, B. (2017). Tousrist Satisfaction Level on Destination
Matondang MA, Bahruni, Hermawan R. 2017. Pengaruh Tingkat Kepuasan Pengunjung terhadap Willingness to Pay di Plengkung Taman Nasional Alas Purwo. Jurnal Media Konservasi 22(2): 164-170.
Muntasib E.K.S, Rachmawati E, Meilani R, Mardiastuti A, Rushayati S.B, Sunkar N, Kosmaryandi A. 2014. Rekreasi Alam dan Ekowisata. IPB Press. Bogor.
Novi AF. 2014. Pengaruh Service Quality dan Emotional Factor terhadap Kepuasan Pelanggan pada The Laguna A, Luxuary Collection Resort dan Spa Nusa Dua Tahun 2014. Jurnal Fakultas Ekonomi dan Bisnis 4(1): 1-10.
Novita M. 2017. Faktor Penyebab Menurunnya Wisatawan Berkunjung ke Objek Wisata Seminung Lumbok Resort Tahun 2016. Jurnal FKIP Universitas Lampung Hal 1-11.
Nugroho FG, Sutirman. 2016. Faktor-Faktor yang Mempengaruhi Jumlah Pengunjung di Objek Wisata Air Bojongsari (Owabong). Jurnal Pendidikan Administrasi Perkantoran 5(4): 366-379.
Nuraeni BS. 2014. Analisis Faktor-Faktor yang Mempengaruhi Minat Kunjung Ulang Wisatawan Museum Ranggawarsita Semarang. Jurnal Bisnis Strategi 23(1): 1-20. https://doi.org/10.14710/jbs.23.1.1-20.
Nurbaeti, Rahmanita M, Ratnaningtyas H, Amrullah. 2021. Pengaruh Daya Tarik Wisata, Aksesbilitas, Harga Dan Fasilitas Terhadap Minat Berkunjung Wisatawan Di Objek Wisata Danau Cipondoh, Kota Tangerang. Jurnal Ilmu Sosial dan Humaniora. Vol 2 (1); 269-278. Juli 2021.
Primadi R, Simanjuntak M, dan Muflikhati I. 2021. Faktor penentu kepuasan dan minat kunjung ulang ekowisata. Jurnal Aplikasi Bisnis dan Manajemen (JABM),Vol. 7 (1), Januari 2021.
Sangkaeng S, Mananeke L, Oroh SG. 2015. Pengaruh Citra, Promosi, Kualitas Pelayanan Objek Wisata terhadap Kepuasan Wisatawan di Objek Wisata Taman Laut Bunaken Sulawesi Utara. Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi 3(3): 1089-1100. https://doi.org/10.35794/emba.v3i3.10113.
Sarim., & Wiyana, T. (2017). Pengaruh Fasilitas Wisatawan Terhadap Motivasi Kunjungan Wisatawan (Studi Kasus Kunjungan Wisatawan Kota Solo). Jurnal Hospitality dan Pariwisata, 3(2): 342-249.
Sayangbatti D.S dan Baiquni. M. 2013. Motivasi Dan Persepsi Wisatawan Tentang Daya Tarik Destinasi Terhadap Minat Kunjungan Kembali Di Kota Wisata Batu. Jurnal Nasional Pariwisata. Vol. 5 (2):
Sugiyono. 2011. Metode Penelitian Pendidikan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Suwena IK, Widyatmaja IG. 2010. Pengetahuan Dasar Ilmu Pariwisata. Denpasar: Universitas Udayana.
Utama, R., Bagus, I.G. & Mahadewi, E.N.M. ( 2012). Metode Pariwisata dan Perhotelan. Yogyakarta: CV Andi Offset.
Yilma ZA, Reta MM, dan Tefara BT.2016.The current status of ecotourism potentials and challenges in Sheko distrct, South- Western Ethiopia. Journal of Hotel and Business Management. 5(2).
Wulandari M, Winarno G, Setiawan A, dan Darmawan A. 2019. Persepsi wisatawan terhadap objek daya tarik wisata di kebun raya Liwa kabupaten lampung barat. Jurnal Belantara Vol. 2(2); 84-93.
