Analisis Keuntungan Pada Saluran Pemasaran Broiler Di Kota Ambon (Studi Kasus Pada UD. Elang Jaya Abadi)

Badarudin Takimpo; Heriyanus Jesajas; Michel J. Matatula; Pieter M. Ririmase

doi:10.30598/j.agrosilvopasture-tech.2024.3.1.27

Analisis Keuntungan Pada Saluran Pemasaran Broiler Di Kota Ambon (Studi Kasus Pada UD. Elang Jaya Abadi)

Profit Analysis of Broiler Marketing Channel in Ambon City (Case Study on UD. Elang Jaya Abadi)

Badarudin Takimpo Program Studi Peternakan Fakultas Pertanian Universitas Pattimura
Heriyanus Jesajas Program Studi Peternakan Fakultas Pertanian Universitas Pattimura
Michel J. Matatula Program Studi Peternakan Fakultas Pertanian Universitas Pattimura
Pieter M. Ririmase Program Studi Peternakan Fakultas Pertanian Universitas Pattimura

DOI: https://doi.org/10.30598/j.agrosilvopasture-tech.2024.3.1.27

Keywords: Profit, Marketing Channel, Broiler

Abstract

This study aims to determine the profit analysis on the marketing channel of broiler chickens in Ambon City (Case study on UD. Elang Jaya Abadi). This research was carried out from June 2021 to July 2021. This research was conducted in UD. Elang Jaya Abadi is located in the village of Laha. The research conducted is a case study research using the survey method. The results of this study can be concluded that the marketing channel of broiler chickens at UD. Eagle Jaya Abadi is a one-level distribution channel being direct marketing from Farmers-Tranders-Retailers-Consumers and profit margin on broiler chicken marketing channel owned by UD. Eagle Jaya Abadi is Rp 43,500 per period and at retailer lever of Rp 21,500 per period.

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Published

2024-02-19

How to Cite

Takimpo, B., Jesajas, H., Matatula, M., & Ririmase, P. (2024). Analisis Keuntungan Pada Saluran Pemasaran Broiler Di Kota Ambon (Studi Kasus Pada UD. Elang Jaya Abadi). Jurnal Agrosilvopasture-Tech, 3(1), 27-34. https://doi.org/10.30598/j.agrosilvopasture-tech.2024.3.1.27