Pemilihan Prioritas Berdasarkan Keinginan Konsumen Dengan Menggunakan Analytical Hierarchy Process Pada Travel PT X
Abstract
In this study discusses how to conduct a company policy on travel about assessment of consumer desire by using the method of Analytical Hierarchy Process (AHP). AHP is a method to obtain the best solution from several alternative solution by utilizing the comparison by pairs (pairwise comparison) as the basis in determining the choice of priorities. With the principle of decomposition then the whole issue will be split into elements of the simpler problems to become more structured. Then performed a comparative study that is the value of the relative importance of the two components at a certain rate elements associated with the level on the level above. The next step to determine the priority through pairwise comparison matrix, which can be determined value of eigen vector. With this method, the director or manager of the travel will be helpful in setting appropriate priorities for assessment or assessment results in accordance with the wishes of consumers.
Downloads
An author who publishes in the ARIKA Jurnal agrees to the following terms:
- The author retains the copyright and grants ARIKA journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- The author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgment of its initial publication in this journal.
- The author is permitted and encouraged to post his/her work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).
