STRATEGI PENGEMBANGAN INDUSTRI KREATIF BERBASIS SUMBERDAYA PESISIR DAN LAUT DI KOTA AMBON
Coastal resources are generally used by people into a crafts include fish scales, pearls shells, coconuts, shellfish, snails, coastal pandanus, bintangur and variety of coastal vegetation. To find out how the business continuity community needs to be studied Strength, Weakness, Opportunities and Threats (SWOT) of the business. Respondents were used in the study 0f 20 sample out of a population of 56 people (35,7%) consists of buyers, sellers and institutional industries and tourism. This study analyzed the respondents assessment of the results of Internal Factors Analysis Summary (IFAS) and External Factors Analysis Summary (EFAS). The assessment results are then calculated an overall Ratio of Consistency (CR), if CR â‰¤ 0,1, the respondents have consistency in answering the questionnaire given. IFAS into strengths like quality of the product is according to counsumer tastes, ease of access to raw materials, skilled labor and experienced. While internal strategic factors of weakness such as: lack of media promotion, lack of financial bookkeeping. EFAS into opportunities such as private consumption will rise crafts, the market share is still widespread. While the factors external strategy that pose a threat to easy to imitate, regeneration of hard labor. Consistency Ratio (CR) of 0,07 indicates a decision taken by the respondent to determine priorities fairly consistent, meaning that priorities can be implemented are: improving the quality of product and market development as well as the flexibility of the product in order to follow changes in behavior and market demand.
Bensoussen, 2009. Teknik Kelembagaan Bisnis. Penerbit. Grafis Publ. Jakarta.
Papilaya, 2012. Pengelolaan Pariwisata Bahari Berbasis Masyarakat di Kota Ambon, Provinsi Maluku. Disertai (Tidak dipublikasikan). Program Doktor Manajemen Sumberdaya Pantai Pascasarjana Universitas Diponegoro.
Rangkuti, F. 2005. Analisis SWOT Teknik Membedah Kasus Bisnis. Cetakan Keempat belas. Jakarta: Gramedia Pusaka Utama
Restrepo and Marques, 2015. Orange Economy (Potensi Industri Kreatif Yang Tak Terbatas. Diterjemahkan oleh Aditya. Penerbit Noura Book Publishing. Amerika Serikat
Sugiyono. 2016 . Metode Penelitian Bisnis: Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Supriharyono. 2010. Pelestarian dan Pengelolaan Sumberdaya Alam di Wilayah Pesisir Tropis. PT Gramedia Pustaka Utama, Jakarta.
Susilowati. 2008. Modul Pengambilan Keputusan Melalui Analythical Hierarchy Process (AHP). Fakultas Ekonomi Universitas Diponegoro
Unga, 2011. Strategi Pengembangan Kawasan Wisata Kepulauan Banda. Program Pasca Sarjana Universitas Hassanudin.
Copyright (c) 2018 Renoldy Lamberthy Papilaya, Johanis Hiariey, Tesalonika Risakotta
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.