Multiplatform Journalism dan Transformasi Media Lokal: Konvergensi Harian Ambon Ekspres sebagai Strategi Komunikasi Adaptif
Keywords:
Multiplatform Journalism, Media Convergence, Adaptive Communication Strategy, Local Media, Digital Transformation
Abstract
This study aims to analyze the adaptive communication strategies employed by Harian Ambon Ekspres through a multiplatform journalism approach in response to the transformation of local media in the digital era. Utilizing a qualitative method with a case study approach, data were collected through observation, in-depth interviews, and document analysis focused on media convergence practices at Harian Ambon Ekspres. The findings reveal that the main strategies include content diversification through the production of radio podcasts, which are subsequently disseminated across both print and digital formats; the use of various digital media platforms to expand audience reach and engagement; and the integration of four key platforms: the Harian Ambon Ekspres print newspaper, E-Paper, Ambonterkini.id, and Ameks.fajar.co.id. Moreover, media convergence has proven effective in reducing production costs and strengthening the competitiveness of the media institution amid technological disruption. The novelty of this study lies in its revelation that convergence functions not only as a technological adaptation but also as a cultural communication strategy that enables local media to remain relevant to the evolving needs and preferences of the public. These findings contribute significantly to the fields of social and political sciences, particularly in media studies, communication, and digital cultural dynamics, and highlight the importance of enhancing the innovation capacity of local media in navigating an ever-changing communication landscape.
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Bonini, T., & Gandini, A. (2019). “First week is editorial, second week is algorithmic”: Platform gatekeepers and the platformization of music curation. Social Media+ Society, 5(4), 2056305119880006.
Denzin, N. K., & Lincoln, Y. S. (2018). The Sage Handbook of Qualitative Research (5th ed.). Sage Book.
Dewi, D. K., Rachman, A. S., Sediyaningsih, S., Priono, M., & Windyaningrum, R. (2021). Print Mass Media Strategies in Central Java and Yogyakarta Provinces to Survive the Disruption Era. IKOMIK: Jurnal Ilmu Komunikasi Dan Informasi, 1(2), 94–101.
Fadilla, Q. Y., & Sukmono, F. G. (2021). Transformation of print media in the digital era: Media convergence of Kedaulatan Rakyat. International Journal of Communication and Society, 3(1), 27–38.
Fauzi, F., Marhamah, M., & Rahmani, S. U. (2023). Transformation and Challenges of Digital Journalism in Aceh. Komunikator, 15(1), 41–53.
Hakim, A., & Hidayati, A. (2023). CNN Indonesia TV Broadcasting Media Business Strategy 2023–2025. Business Review and Case Studies, 4(2), 183.
Hepp, A., & Loosen, W. (2019). Molo. news: Experimentally developing a relational platform for local journalism. Media and Communication, 7(4), 56–67.
Hernández Guerrero, M. J. (2022). The translation of multimedia news stories: Rewriting the digital narrative. Journalism, 23(7), 1488–1508.
Jati, R. P. (2021). Local Culture Through Hyperlocal Media Using New Media Platforms. International Journal of Science and Applied Science: Conference Series, 5(1), 104–115.
Kanozia, R., & Ganghariya, G. (2021). Cultural proximity and hybridity: Popularity of Korean pop culture in India. Media Asia, 48(3), 219–228.
Kartinawati, E., Alfikri, M., & Sumanti, S. T. (2022). New journalist work patterns and news media production in pandemic. Jurnal ASPIKOM, 7(2), 80–94.
Kim, H., Sefcik, J. S., & Bradway, C. (2017). Characteristics of qualitative descriptive studies: A systematic review. Research in Nursing & Health, 40(1), 23–42.
Kurnia, S. S., Ahmadi, D., Iskandar, D., Karsa, S. I., & Kustiman, E. E. (2022). Digital Diversification To Expand The Indonesian Radio Industry: A Case Study Of Prfm, Delta, And Dahlia Stations.
Lambert, V. A., & Lambert, C. E. (2021). Qualitative descriptive research: An acceptable design. Pacific Rim International Journal of Nursing Research, 16(4), 255–256.
Levitt, H. M., Morrill, Z., Collins, K. M., & Rizo, J. L. (2021). The methodological integrity of critical qualitative research: Principles to support design and research review. Journal of Counseling Psychology, 68(3), 357–370. https://doi.org/10.1037/cou0000523
Li, S., Huo, B., & Wang, Q. (2023). The impact of buyer-supplier communication on performance: A contingency and configuration approach. International Journal of Production Economics, 257, 108761.
Magaudda, P., & Marco, S. (2020). Platform studies and digital cultural industries. Sociologica, 14(3), 267–293.
Mardiana, L., Hastjarjo, S., & Utari, P. (2023). Strategic Transformation of Media Television to Manage Disruptive Change. Proceeding of International Conference on Innovations in Social Sciences Education and Engineering, 3, 117.
Mills, J., & Wagemans, A. (2021). Media labs: Constructing journalism laboratories, innovating the future: How journalism is catalysing its future processes, products and people. Convergence, 27(5), 1462–1487.
Molyneux, L. (2019). Multiplatform news consumption and its connections to civic engagement. Journalism, 20(6), 788–806.
Natow, R. S. (2020). The use of triangulation in qualitative studies employing elite interviews. Qualitative Research, 20(2), 160–173. https://doi.org/10.1177/1468794119830077
Ningrum, A. F., & Adiprasetio, J. (2021). Broadcast journalism of private radio in Cirebon, Indonesia, in the convergence era. Asian Journal of Media and Communication, 5(1).
Oe, H., Yamaoka, Y., & Ochiai, H. (2022). A Qualitative Assessment of Community Learning Initiatives for Environmental Awareness and Behaviour Change: Applying UNESCO Education for Sustainable Development (ESD) Framework. International Journal of Environmental Research and Public Health, 19(6), 3528. https://doi.org/10.3390/ijerph19063528
Pranantha, A. Y., Hidayat, D. R., & Wirakusumah, T. K. (2023). Transformation of Local Print Media in the Era of Disruption to Maintain Business Continuity. Edunity Kajian Ilmu Sosial Dan Pendidikan, 2(12), 1496–1510.
Puijk, R., Hestnes, E. B., Holm, S., Jakobsen, A., & Myrdal, M. (2021). Local newspapers’ transition to online publishing and video use: Experiences from Norway. Journalism Studies, 22(9), 1123–1141.
Rivas-de-Roca, R., García-Gordillo, M., & Caro-González, F. J. (2020). Shaping a" localised" journalism in European digital media. A multiple-case study. Revista Latina de Comunicación Social, 75, 1–26.
Saptorini, E., Zhao, X., & Jackson, D. (2022). Place, power and the pandemic: The disrupted material settings of television news making during Covid-19 in an Indonesian broadcaster. Journalism Studies, 23(5–6), 611–628.
Srisaracam, S. (2019). Digital convergence in the newsroom: examining cross-media news production and quality journalism. Cardiff University.
Suryawati, I., & Alam, S. (2022). Transformasi media cetak ke platform digital (analisis mediamorfosis harian SOLOPOS). Jurnal Signal, 10(2), 190–219.
Suryawati, I., Rusadi, U., & Wahid, U. (2023). The Media Business Model Of Solopos In Balancing The Achievement Of Its Market Performance With The Public Interest Performance. International Journal of Environmental, Sustainability, and Social Science, 4(6), 1940–1955.
Triyono, W. A., & Witarti, D. I. (2023). Banyuwangi TV Media Convergence In Broadcasting Local Cultural Content In The Digital Media Era. Journal Research of Social Science, Economics, and Management, 3(3), 731–749.
Vindrola-Padros, C., & Johnson, G. A. (2020). Rapid Techniques in Qualitative Research: A Critical Review of the Literature. Qualitative Health Research, 30(10), 1596–1604. https://doi.org/10.1177/1049732320921835
Widiastuti, A., & Premota, E. I. (2023). Media Convergence Strategy-A Study Case of Kompas Group (Harian Kompas, Kompas. Com and Kompastv). Communication Research, 8(2).
Widjanarko, P., & Hariyani, L. (2022). Media Convergence-Deconvergence-Coexistence Triad in Indonesia: The Case of Liputan6. com. Jurnal ASPIKOM, 7(2), 29–45.
Published
2024-03-30
How to Cite
Jaha, S., Rumra, F., & Salakay, S. (2024). Multiplatform Journalism dan Transformasi Media Lokal: Konvergensi Harian Ambon Ekspres sebagai Strategi Komunikasi Adaptif. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 17(1), 1-15. https://doi.org/10.30598/populisvol17iss1pp1-15
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Articles
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