Strategi Komunikasi Kolaboratif Berbasis Partisipasi Pemuda dalam Penguatan Citra Destinasi Wisata di Pantai Nam Indah, Maluku
Keywords:
Collaborative Communication Strategies, Youth Participation, Sustainable Tourism, Destination Image, Community Empowerment
Abstract
This study aims to examine collaborative communication strategies based on youth participation in strengthening the destination image of Nam Indah Beach, located in Ohoitahit Village, North Dullah Island District, Maluku. The research is grounded in the significance of inclusive and collaborative communication in fostering sustainable tourism development. Using a descriptive qualitative approach, data were collected through observation, in-depth interviews, and document analysis. The findings reveal that the communication strategies adopted by the village government emphasize the active involvement of local youth, the use of social media as a promotional tool, and collaboration between local authorities and community groups. These strategies have proven effective in enhancing the image of Nam Indah Beach as a destination with strong local identity and ecotourism potential. The initiatives have fostered a sense of ownership among residents, encouraged participation in environmental conservation, and increased the destination’s competitiveness amid external challenges such as inter-destination rivalry and environmental threats. The novelty of this study lies in its community-based youth collaboration model, which not only strengthens destination branding but also promotes social transformation and community empowerment. The study recommends strengthening participatory-based strategic communication capacity in tourism practices to enrich social sciences and humanities discourse, particularly in development communication and community-based tourism studies.
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References
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Nurfalah, F. (2021). Communication Strategy of The Department of Youth, Sports, Culture and Tourism in Revitalization the Water Park Cave Sunyaragi Cirebon City, Indonesia. European Journal of Molecular & Clinical Medicine, 7(10), 2319–2326.
Pascual-Fraile, M. del P., Villacé-Molinero, T., Talón-Ballestero, P., & Chaperon, S. (2024). Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences. Journal of Vacation Marketing, 13567667231224092.
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Rusli, A. A., Tuanaya, W., & de Fretes, J. (2023). Kolaborasi Multi-aktor dalam Ekowisata Mangrove: Transformasi Sosial dan Ekonomi Berbasis Komunitas di Desa Waiheru, Maluku. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 1–15.
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Sapulette, A. N., & Telusa, S. (2024). Strategi Komunikasi Terintegrasi Berbasis Paradigma Marketing: Upaya Museum Siwalima dalam Keterlibatan Generasi Muda. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 17(1 SE-Articles). https://doi.org/10.30598/populisvol17iss1pp95-109
Sobian, N. (2024). The Implementation of Branding in the Organization of Indonesian Youth Action and Goldnation Startup. Universitas Islam Indonesia.
Sukarno, M., & Mutiarin, D. (2023). Branding tourism and collaborative governance: A case study from Nglanggeran village. Jurnal Studi Komunikasi, 7(3), 797–812.
Taberner, I., & Juncà, A. (2021). Small-scale sport events as place branding platforms: A content analysis of Osona’s projected destination image through event-related pictures on Instagram. Sustainability, 13(21), 12255.
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Tuanaya, W. (2024). Building Eco-Friendly Cities: Government-Community Collaboration In Shaping Sustainable Urban Waste Management. Baileo: Jurnal Sosial Humaniora, 1(3), 281–292.
Udiyasa, K. (2023). Kolaborasi Triple Helix dalam Program Inovasi Desa: Mendorong Ekonomi Berbasis Pengetahuan di Desa Poka, Kota Ambon. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 32–49.
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Aisyah, F. D., Oktavia, Y., & Irfan, Z. I. (2023). Analysis And Communication Strategy For Agro-Education Development Of Kandi Fruit Garden In Sawahlunto City. Riwayat: Educational Journal of History and Humanities, 6(3), 1688–1704.
Akapip, N. (2023). Kolaborasi Pemerintah dan Masyarakat dalam Membangun Ekosistem Kewirausahaan Pariwisata Bahari Berkelanjutan di Negeri Hukurila, Kota Ambon. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 50–64.
Alam, M., Kuppusamy, M., & Kunasekaran, P. (2023). The role of destination management in mediating the determinants of CyberjayaTourism image branding. Cogent Business & Management, 10(3), 2259579.
Asyraff, M. A., Hanafiah, M. H., Zain, N. A. M., & Suhartanto, D. (2024). Malaysian homestay experience programme: A qualitative investigation on operator’s crisis management practices and resiliency strategies. International Journal of Disaster Risk Reduction, 111, 104736.
Bellio, E., & Checchinato, F. (2022). The interplay role of destination area hashtags to enhance small destination pictures’ engagement on Instagram.
Dwi, R., & Alfikri, M. (2024). Tourism Department Communication Strategy in Increasing the Positive Image of Tourism Destination Development in Asahan Regency. Riwayat: Educational Journal of History and Humanities, 7(3), 1269–1281.
Fahrizal, M., Sundari, R., Shiddiqi, M. A. A., & Rani, F. (2022). The strategy of the Indonesian government in implementing the Wonderful Indonesia digital diplomacy program. KEMUDI: Jurnal Ilmu Pemerintahan, 7(1), 47–65.
Fazlin, F., Sopacua, Y., & Nahuaway, Y. (2023). Identitas Budaya dalam Politik Pariwisata: Promosi Strategis Gua Laulawi oleh Otoritas Lokal. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(2 SE-Articles). https://doi.org/10.30598/populisvol16iss2pp221-237
Gusfa, H., Arswendi, R., & Syaefuddin, S. (2023). Strengthening students’ ability to create content in tourism brand communication. Journal of Community Service and Empowerment, 4(3), 589–601.
Harahap, M. S., Khadafi, R., Hasibuan, E. J., Saputra, A., Hardiyanto, S., & Lubis, F. H. (2023). Social media and optimization of the promotion of Lake Toba tourism destinations in Indonesia. Computer Science and Information Technologies, 4(3), 208–216.
Hawkins, D. S. (2022). Global Youth Engagement in Promoting Community Empowerment in Indonesian Geoparks Development: Prospects and Challenges for Indonesia Geopark Youth Forum. Journal of Social Development Studies, 3(1), 29–40.
Hidayati, A. F., & Siregar, Y. A. (2024). Commodification of Local Culture in The Development of Wayang Villages Tourism. Baileo: Jurnal Sosial Humaniora, 1(2), 176–191.
Hunihua, R. I. (2023). Strategi Pengembangan Pariwisata Hijau: Urgensi Regulasi dan Sinergi Multisektoral di Kota Ambon. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 85–103.
Imaniah, I., Shahreza, M., & Purwanto, E. (2024). Effective Development communication strategies for enhancing MSME empowerment in the Cikadu Tourism Village, Tanjung Lesung. E3S Web of Conferences, 592, 6013.
Indrajaya, T., Wibowo, F. S., & Wiweka, K. (2022). Rising the competitiveness of a cultural tourist destination in Banten, Indonesia through stakeholder orientation, strategic capability, and shared value creation. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 5(2), 13377–13389.
Kamel, N. A. (2021). Role of tour guides in tourism promotion and impact on destination image and tourist revisit intention in Egypt: a PLS-SEM model. Journal of Association of Arab Universities for Tourism and Hospitality, 20(1), 78–110.
Limani, E., Hajdari, L., Limani, B., & Krasniqi, J. (2024). Enhancing stakeholder engagement: Using the communication perspective to identify and enhance stakeholder communication in place management. Cogent Business & Management, 11(1), 2383322.
Mailoa, R. J., St K, O., & Rahanra, I. Y. (2023). Menggali Potensi Pariwisata: Inovasi Pariwisata dalam Meningkatkan Pendapatan Asli Desa. BAILEO: JURNAL SOSIAL HUMANIORA, 1(1), 28–39.
Mele, E., Filieri, R., & De Carlo, M. (2023). Pictures of a crisis. Destination marketing organizations’ Instagram communication before and during a global health crisis. Journal of Business Research, 163, 113931.
Miles, M. B., & Huberman, A. M. (2020). Qualitative Data Analysis: An Expanded Sourcebook (9th ed.). sage.
Morfoulaki, M., Myrovali, G., Kotoula, K.-M., Karagiorgos, T., & Alexandris, K. (2023). Sport tourism as driving force for destinations’ sustainability. Sustainability, 15(3), 2445.
Nurfalah, F. (2021). Communication Strategy of The Department of Youth, Sports, Culture and Tourism in Revitalization the Water Park Cave Sunyaragi Cirebon City, Indonesia. European Journal of Molecular & Clinical Medicine, 7(10), 2319–2326.
Pascual-Fraile, M. del P., Villacé-Molinero, T., Talón-Ballestero, P., & Chaperon, S. (2024). Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences. Journal of Vacation Marketing, 13567667231224092.
Prevolšek, D., Kukurin, Ž., & Golja, T. (2024). Collaborative Synergies for Elevated Destination Experiences: A Model of Cooperation between Hotel Companies, DMOs, and Local Stakeholders. Organizacija, 57(1), 20–38.
Reyes, V., Bogumil, E., & Welch, L. E. (2024). The living codebook: Documenting the process of qualitative data analysis. Sociological Methods & Research, 53(1), 89–120.
Rusli, A. A., Tuanaya, W., & de Fretes, J. (2023). Kolaborasi Multi-aktor dalam Ekowisata Mangrove: Transformasi Sosial dan Ekonomi Berbasis Komunitas di Desa Waiheru, Maluku. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 1–15.
Santos, K. da S., Ribeiro, M. C., Queiroga, D. E. U. de, Silva, I. A. P. da, & Ferreira, S. M. S. (2020). The use of multiple triangulations as a validation strategy in a qualitative study. Ciencia & Saude Coletiva, 25, 655–664.
Sapulette, A. N., & Telusa, S. (2024). Strategi Komunikasi Terintegrasi Berbasis Paradigma Marketing: Upaya Museum Siwalima dalam Keterlibatan Generasi Muda. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 17(1 SE-Articles). https://doi.org/10.30598/populisvol17iss1pp95-109
Sobian, N. (2024). The Implementation of Branding in the Organization of Indonesian Youth Action and Goldnation Startup. Universitas Islam Indonesia.
Sukarno, M., & Mutiarin, D. (2023). Branding tourism and collaborative governance: A case study from Nglanggeran village. Jurnal Studi Komunikasi, 7(3), 797–812.
Taberner, I., & Juncà, A. (2021). Small-scale sport events as place branding platforms: A content analysis of Osona’s projected destination image through event-related pictures on Instagram. Sustainability, 13(21), 12255.
Talenta, G. C. (2024). Empowering Kemirikebo’s Downhill Tourism Through Social Media: Instagram as a Tool for Sustainable Community Development. Universitas Islam Indonesia.
Tuanaya, W. (2024). Building Eco-Friendly Cities: Government-Community Collaboration In Shaping Sustainable Urban Waste Management. Baileo: Jurnal Sosial Humaniora, 1(3), 281–292.
Udiyasa, K. (2023). Kolaborasi Triple Helix dalam Program Inovasi Desa: Mendorong Ekonomi Berbasis Pengetahuan di Desa Poka, Kota Ambon. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 32–49.
Vaismoradi, M., Turunen, H., & Bondas, T. (2018). Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study. Nursing & Health Sciences, 15(3), 398–405.
Wali, B. (2023). Transformasi Pariwisata Berbasis Ekosistem Lintas Sektor: Model Pengembangan dan Penilaian Daya Tarik Ekosistem Pariwisata di Pantai Kairatu, Maluku. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(2 SE-Articles). https://doi.org/10.30598/populisvol16iss2pp164-184
Yasir, Y., Firzal, Y., Sulistyani, A., & Yesicha, C. (2021). Penta helix communication model through community based tourism (CBT) for tourism village development in Koto Sentajo, Riau, Indonesia. Geo Journal of Tourism and Geosites, 37(3), 851–860.
Zalili, I., Soselisa, P. S., & Patty, J. T. (2023). Pemanfaatan Dana Desa dalam Pelaksanaan Program Pembangunan di Desa Poka Kecamatan Teluk Ambon Kota Ambon. BAILEO: JURNAL SOSIAL HUMANIORA, 1(1), 15–27.
Published
2024-10-30
How to Cite
Sabandar, R. (2024). Strategi Komunikasi Kolaboratif Berbasis Partisipasi Pemuda dalam Penguatan Citra Destinasi Wisata di Pantai Nam Indah, Maluku. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 17(2), 229-244. https://doi.org/10.30598/populisvol17iss2pp229-244
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Articles
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