Evaluasi Kinerja Industri Jasa Otomotif Melalui Strategi Balanced Scorecard

  • Muhammad Farid Universitas Negeri Makasar
Keywords: Automotive service industry, performance evaluation, balance scorecard

Abstract

Performance appraisal system is needed is a system that can assess the performance of all key components in the company. Balanced scorecard became one of the methods used to evaluate the performance of an enterprise in a comprehensive manner. Automotive service industry in particular workshop are included in general requires a qualified repair shop performance improvement strategy feasible, using the balance scorecard is expected to contribute through four perspectives: 1) financial, 2) customer, 3) internal business processes, 4) learning and growth..

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Published
2010-09-20
How to Cite
Farid, M. (2010). Evaluasi Kinerja Industri Jasa Otomotif Melalui Strategi Balanced Scorecard. ARIKA, 4(2), 167-174. Retrieved from https://ojs3.unpatti.ac.id/index.php/arika/article/view/474
Issue
Vol 4 No 2 (2010)
Section
Articles

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