Jaringan Sosial dalam Sistem Agribisnis Sayur: Peran Pertukaran Sosial dalam Membentuk Kemitraan yang Berkelanjutan

Puput Safiteri; Elsina Titaley; Fransina Matakena

doi:10.30598/baileofisipvol1iss1pp53-66

Puput Safiteri Univesitas Pattimura
Elsina Titaley Univesitas Pattimura
Fransina Matakena Univesitas Pattimura

DOI: https://doi.org/10.30598/baileofisipvol1iss1pp53-66

Keywords: Social Exchange, Sustainable Partnerships, Social Relations, Vegetable Agribusiness, Social Networks

Abstract

This research explores the pivotal role of social exchange in shaping sustainable partnerships between vegetable farmers and customers in Dusun Wayari. Within the framework of a qualitative approach with in-depth interviews as the research method, this study identifies two primary dimensions of social relations within the vegetable agribusiness system in Dusun Wayari: the associative dimension and the disassociative dimension. The research findings indicate that social exchange plays a central role in establishing close relationships between vegetable farmers and customers. During the process of ordering and harvesting vegetables, the interdependence between farmers and customers serves as a strong foundation for mutually beneficial social relations. Farmers provide high-quality products, while customers offer financial support and long-term commitment. This study underscores that social relations based on social exchange play a key role in creating sustainable partnerships in the vegetable agribusiness. In addition to benefiting farmers and customers, these relations also contribute to the collective well-being within the local community. Therefore, a deeper understanding of social relations within this agribusiness system has the potential to provide valuable insights and practical guidance for the development of sustainable business models in agriculture and other local business sectors.

Downloads

Download data is not yet available.

References

An’amillah, A., Rosmiati, M., & Hutomo, P. (2023). Analisis Jaringan Sosial Untuk Penguatan Komunikasi Petani Pembibitan Sayuran (Studi Kasus: Desa Wangunsari Lembang Bandung Barat). Media Agribisnis, 7(1), 16–29.
Cook, K. S., Cheshire, C., Rice, E. R. W., & Nakagawa, S. (2013). Social exchange theory. Handbook of Social Psychology, 61–88.
Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage publications.
Enayat, T., Ardebili, M. M., Kivi, R. R., Amjadi, B., & Jamali, Y. (2022). A Computational Approach to Homans Social Exchange Theory. Physica A: Statistical Mechanics and Its Applications, 597, 127263.
Gandi, G. G., Mustofa, M. S., & Luthfi, A. (2017). Jaringan Sosial Petani Dalam Sistem Ijon Pada Pertanian Di Desa Pagenteran Kecamatan Pulosari Kabupaten Pemalang. Solidarity: Journal of Education, Society and Culture, 6(1), 86–95.
Harlina, R., Fatimah, S., & Setiawan, I. (2018). Analisis Jaringan Komunikasi Risiko Petani Bawang Merah: Studi Kasus Kelompok Tani Rindu Alam Desa Cikawao, Provinsi Jawa Barat. Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian Dan Agribisnis, 197–206.
Homans, G. C. (1958). Social behavior as exchange. American Journal of Sociology, 63(6), 597–606.
Ituma-Aleke, B., & Egwu, P. (2014). Social Network Adaptation, a Panacea to Information and Communication Technologies (ICTs), Innovation Diffusion: the Case of Small Scale Agribusinesses in Less Developed Countries.
Liang, Q., Dong, H., Bailey, A. R., Hu, W., & Jia, F. (2022). Exploring multiple drivers of cooperative governance: a paired case comparison of vegetable growing cooperatives in the UK and China. International Food and Agribusiness Management Review, 25(4), 651–670.
Maiellaro, J. R., Mendes dos Reis, J. G., Vendrametto, O., & Juabre Muçouçah, F. (2022). School Feeding Programs in Brazil: A Case Study of Vegetables Distribution using Social Network Analysis in Mogi das Cruzes City. Journal of International Food & Agribusiness Marketing, 34(1), 96–120.
Marwan, M., & Isnaeni, N. (2022). Bringing Environmental State Back In: Menakar Sentralitas Peran Pemerintah dalam Kemitraan Multipihak untuk Pembangunan Pariwisata Berkelanjutan Pasca Covid-19 (Studi Kasus Wakatobi). Intermestic: Journal of International Studies, 7(1), 123–153.
Mighfar, S. (2015). Social Exchange Theory: Telaah Konsep George C. Homans Tentang Teori Pertukaran Sosial. LISAN AL-HAL: Jurnal Pengembangan Pemikiran Dan Kebudayaan, 9(2), 259–282.
Mukti, G. W., & Kusumo, R. A. B. (2022). Jaringan Sosial Petani: Upaya Petani Pemula Dalam Membangun Jaringan Sosial Untuk Mengakses Sumberdaya Usahatani. Mimbar Agribisnis, 8(1), 209–227.
Muttaqien, P. F. (2023). Kajian Literatur Sistematis Teori Pertukaran Sosial Dalam Hubungan Dua Arah. Communicative: Jurnal Dakwah Dan Komunikasi, 4(1).
Mwema, C., Crewett, W., Lagat, J., & Bokelmann, W. (2018). Social Networks and Extent of African Leafy Vegetables Commercialization among Kenyan Smallholders: A Double Hurdle Approach.
Mwema, C., Crewett, W., Lagat, J., & Bokelmann, W. (2019). Do social networks leverage market opportunities for smallholders? case of African leafy vegetables in Kenya.
Purnaningsih, N. (2017). Strategi kemitraan agribisnis berkelanjutan. Sodality: Jurnal Sosiologi Pedesaan, 1(3).
Puspaningrum, D., Subekti, S., Luthfiyah, L., Sunartomo, A. F., & Nurfauziana, T. (2023). Relasi Sosial Petani dalam Struktur Jaringan Kelembagaan Agribisnis Sayur Daun di Desa Sukorambi Kecamatan Sukorambi Kabupaten Jember. National Multidisciplinary Sciences, 2(3), 209–218.
Sari, W. P. (2018). Studi pertukaran sosial dan peran nilai agama dalam menjaga kerukunan antar kelompok umat beragama di Manado. Profetik: Jurnal Komunikasi, 11(1), 96–105.
Tambunan, D. E. M., Satmoko, S., & Gayatri, S. (2018). Pengaruh Modal Sosial Terhadap Produktivitas Petani Sayuran Organik Di Desa Batur, Kecamatan Getasan, Kabupaten Semarang. Jurnal Ilmu-Ilmu Pertanian, 25(1).
Wiśniewska-Paluszak, J. A., & Paluszak, G. T. (2018). The Features and Categorization of Agribusiness Networks on the Example of the Polish Fruit and Vegetable Industry Enterprises.
Wiśniewska‐Paluszak, J. A., & Paluszak, G. T. (2019). The Role of Inter‐Organisational Relations and Networks in Agribusiness: The Case for the Polish Fruit and Vegetable Industry. International Journal on Food System Dynamics, 10(2), 176–194.