The Influence of Secondhand Clothing Product Quality on Purchase Decisions Among Consumers (A Study on Economics Education Students)
Abstract
The purpose of this study is to determine the quality of the product to significantly affect the purchase decision on used clothing. The type of research used is quantitative research associative approach. The population in this study is Economic Education Students class of 2019-2022. The sampling technique in this study uses purposive sampling, namely determining samples based on predetermined criteria, namely consumers who often shop for used clothes. The data analysis techniques used in this study are, validity test, reliability test, simple regression analysis test and partial test (t test). Based on the results obtained in this study, product quality has a positive and significant effect on purchasing decisions. Product quality had a 56.0% effect on purchasing decisions while the remaining 44.0% was influenced by other variables not examined in this study.
Downloads
References
Kesuma, I. S., & Dewi, I. S. (2019). Pemasaran dan Manajemen Pasar. Deepublish.
Kotler, P., & Amstrong, G. (2008). Prinsip-prinsip Pemasaran Jilid 1 (Edisi 12). Erlangga.
Lasaiba, M. A. (2022a). Pengembangan Ekowisata Berbasis Masyarakat: Sebuah Studi Literatur. Jendela Pengetahuan, 15(2), 1-7. https://ojs3.unpatti.ac.id/index.php/jp/article/view/8384/5391
Lasaiba, M. A. (2022b). Perkotaan dalam Perspektif Kemiskinan, Permukiman Kumuh dan Urban Heat Island (Suatu Telaah Literatur). GEOFORUM: Jurnal Geografi dan Pendidikan Geografi, 1(2), 1-11. https://ojs3.unpatti.ac.id/index.php/jgse/article/view/7983/5225
Fitriani, M. N. (2013). Tren Mengkonsumsi Pakaian Bekas di Kalangan Mahasiswa di Yogyakarta.
Morris, M. (2001). Manual for Value Chain Research on Homeworkers in the Garment Industry. Institute of Development Studies. https://www.ids.ac.uk/ids/global/wiego.html
Yusuf, M., & Miah, S. (2019). Konsep dan Strategi Pemasaran. CV Sah Media.
Sugiyono. (2010). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta.
Sugiyono. (2014). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D. Alfabeta.
Tjiptono, F. (2008). Strategi Pemasaran (Edisi 3). Andi.
Tukiran. (2015). Penelitian Kuantitatif (Sebuah Pengantar). Alfabeta.
Habibah, U. (2016). Pengaruh Kualitas Produk terhadap Keputusan Pembelian Produk Kosmetik Wardah. Jurnal Penelitian Ekonomi, 5(1), 23-32.
Sugiyono. (2015). Metode Penelitian Kombinasi (Mix Methods). Alfabeta.
Arikunto, S. (2010). Prosedur Penelitian: Suatu Pendekatan Praktik. Rineka Cipta.
Widodo, C. S. (2019). Manajemen Sumber Daya Manusia dalam Organisasi. Gramedia Pustaka Utama.
