Mereproduksi Citra, Mencari Legitimasi: Analisis Peran Biro Humas dalam Dinamika Sosial-Politik Pemerintah Daerah
Keywords:
Public Relations, Political Legitimacy, Image Management, Local Government, Strategic Communication
Abstract
This study aims to analyze the strategic role of the Public Relations Bureau in reproducing public image and seeking political legitimacy for local government amidst dynamic socio-political change, focusing on the Provincial Government of Maluku. Employing a qualitative approach, the research was conducted in Ambon City through in-depth interviews, participatory observation, and document analysis within the Public Relations Bureau of the Maluku Governor's Office. The findings reveal that the Bureau has not effectively implemented public relations strategies to maintain and enhance the government’s image. Key obstacles include the inability to translate policies into public narratives, failure to adapt to evolving social dynamics, and weak two-way communication with stakeholders. Additionally, public relations personnel lack the analytical capacity to interpret socio-political trends or provide strategic recommendations to leadership. These shortcomings indicate that the Bureau’s role as a key actor in perception management and legitimacy-building remains suboptimal. The novelty of this study lies in its integrative approach, combining political communication theory and institutional dynamics at the local level, offering fresh insights into state-society relations through strategic communication. The study recommends strengthening institutional capacity and professionalizing public relations functions to meet the demands of contemporary political communication in local governance.
Downloads
Download data is not yet available.
References
Akter, M. (2020). Women’s Political Participation in Bangladesh Parliament : a Case Study Analysis of Women’s Substantive Representation. In Politische Teilhabe von Frauen im bangladeschischen Parlament : eine Fallstudien analyse zur inhaltlichen Vertretung von Frauen (p. 53). Universität Bremen.
Alamin, T., Wisadirana, D., Kanto, S., Mochtar, H., Mu’adi, S., & Mardiyono, M. (2020). Political Change Patterns of The Mataraman Society in Kediri. Journal of Development Research, 4(2), 106–114.
Ali, A. (2020). An investigation into the role of local government in enhancing the public participation in Sindh, Pakistan: policy and practice in service delivery. University of Bradford.
Azwar, W., & Muliono, M. (2022). The Multifaced Politics: A Study on Polarization of Political Behavior of Tarekat Community in West Sumatera, Indonesia. Al-Jami’ah: Journal of Islamic Studies, 60(2), 315–346.
Baharuddin, T., Nurmandi, A., Qodir, Z., Jubba, H., & Syamsurrijal, M. (2022). Bibliometric analysis of socio-political research on capital relocation: Examining contributions to the case of Indonesia. Journal of Local Government Issues, 5(1), 17–31.
Bashri, Y. (2021). Kiai in Indonesian Social-Political Changes. Journal of Nahdlatul Ulama Studies, 2(1), 67–88.
Braun, V., & Clarke, V. (2016). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Burchanuddin, A., Agustang, A., Adam, A., & Alim, A. (2021a). Cultural Reproduction in the Socio-political Context of Bone District, South Sulawesi, Indonesia.
Burchanuddin, A., Agustang, A., Adam, A., & Alim, A. (2021b). Cultural Reproduction in the Socio-political Context of Bone District, South Sulawesi, Indonesia. Journal Of Sociology And Social Anthropology, 12(1–2), 12–22.
Castells, M. (2014). Communication Power. Oxford University Press.
Creswell, J. W. (2017). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage publications.
Dewasiri, N., Banda, Y. K. W., & Azeez, A. A. (2018). Triangulation approaches in finance research. Colombo Journal of Multi-Disciplinary Research, 3(2).
Durmuş, E. (2020). A typology of local governments’ engagement with human rights: Legal pluralist contributions to international law and human rights. Netherlands Quarterly of Human Rights, 38(1), 30–54.
Fatah, R. A., Arifin, S., Sudarwo, V. S. D., & Lendriyono, F. (2023). Local Values in Local Political Culture and Democracy: A Review of Hermeneutics among Local Elites. Technium Soc. Sci. J., 46, 298.
Feber, W., & Christover, D. (2021). Indonesia’s socio-political developments during Jokowi’s leadership: A study of political journals from an international perspective. Linguistics and Culture Review, 1588–1598.
Filippi, M. E. (2022). A role for municipal governments in leveraging transformative change for urban disaster risk management: The experience of Santa Fe, Argentina, with urban flood risk. Climate Risk Management, 35, 100397.
Frederiksen, T., & Himley, M. (2020). Tactics of dispossession: Access, power, and subjectivity at the extractive frontier. Transactions of the Institute of British Geographers, 45(1), 50–64.
Garriott, P. O. (2020). A critical cultural wealth model of first-generation and economically marginalized college students’ academic and career development. Journal of Career Development, 47(1), 80–95.
Grin, J. (2020). ‘Doing’system innovations from within the heart of the regime. Journal of Environmental Policy & Planning, 22(5), 682–694.
Gulluscio, C. (2023). Legitimacy Theory. In Encyclopedia of Sustainable Management (pp. 2209–2215). Springer.
Hartono, B. W. (2020). A study of decentralized local government in promoting good governance: The case of Sleman Regency, Special Province of Yogyakarta, Indonesia. UNSW Sydney.
Hatala, R. (2023). Transformasi Digital di Pedesaan: Evaluasi Implementasi Sistem Informasi Desa di Kabupaten Seram Bagian Barat. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 104–125.
Ilyas, I. M. (2023). Transformasi Pengembangan Kapasitas Guru: Dari Cascade Model ke Pelatihan Berbasis Sekolah di Kota Ambon. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 126–146.
Jentoft, N., & Olsen, T. S. (2019). Against the flow in data collection: How data triangulation combined with a ‘slow’interview technique enriches data. Qualitative Social Work, 18(2), 179–193.
Junk, W. M., Romeijn, J., & Rasmussen, A. (2021). Is this a men’s world? On the need to study descriptive representation of women in lobbying and policy advocacy. Journal of European Public Policy, 28(6), 943–957. https://doi.org/10.1080/13501763.2020.1767179
Leydesdorff, L. (2021). Evolutionary and institutional triple helix models. The Evolutionary Dynamics of Discursive Knowledge: Communication-Theoretical Perspectives on an Empirical Philosophy of Science, 15(2), 89–113.
Macq, H., & Jacquet, V. (2023). Institutionalising participatory and deliberative procedures: The origins of the first permanent citizens’ assembly. European Journal of Political Research, 62(1), 156–173.
Nulhasanah, L. (2023). Dinamika sosial Politik Kaum Pribumi Dalam Regentschapraad Garut 1925-1942. UIN Sunan Gunung Djati.
Permana, Y. S., Satriani, S., Syafi’i, I., Adaba, P. Y., Seftiani, S., & Suryani, D. (2023). Post-politicizing the environment: local government performance assessments in Indonesia. In Environmental Governance in Indonesia (pp. 51–65). Springer International Publishing Cham.
Prasetyo, N., Fadli, M., Tunggul, S. N., & Safaat, M. (2021). The Politics of Indonesias Decentralization Law Based on Regional Competency. Brawijaya Law Journal, 8(2), 159–184.
Qin, X., & Owen, C. (2021). Social forces and street-level governance in Shanghai: From compliance to participation in recycling regulations. The China Quarterly, 248(1), 1081–1102.
Röell, C., Osabutey, E., Rodgers, P., Arndt, F., Khan, Z., & Tarba, S. (2022). Managing socio-political risk at the subnational level: Lessons from MNE subsidiaries in Indonesia. Journal of World Business, 57(3), 101312.
Sari, N. H. (2022). Communication approaches for participatory planning and civic engagement in sustainable governance systems: a study of social communicative behaviour in Indonesia.
Sekaringtias, A., Verrier, B., & Cronin, J. (2023). Untangling the socio-political knots: A systems view on Indonesia’s inclusive energy transitions. Energy Research & Social Science, 95, 102911.
Shoesmith, D., Franklin, N., & Hidayat, R. (2020). Decentralised governance in Indonesia’s disadvantaged regions: A Critique of the underperforming model of local governance in Eastern Indonesia. Journal of Current Southeast Asian Affairs, 39(3), 359–380.
Taufiq, M., & Hidayat, R. (2022). The constraining dynamics to promote the inclusive village governance in an autocratic leadership setting. Journal of Governance and Local Politics (JGLP), 4(1), 55–69.
Udiyasa, K. (2023). Kolaborasi Triple Helix dalam Program Inovasi Desa: Mendorong Ekonomi Berbasis Pengetahuan di Desa Poka, Kota Ambon. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 32–49.
Wang, D., & Guo, S. Z. (2023). Native advertising in the Chinese press: implications of state subsidies for journalist professional self-identification. In Sponsored Editorial Content in Digital Journalism (pp. 110–126). Routledge.
Wargent, M., Parker, G., & Street, E. (2020). Public-private entanglements: consultant use by local planning authorities in England. European Planning Studies, 28(1), 192–210.
Westphal, J. D. (2023). Systemic symbolic management, corporate social responsibility, and corporate purpose: A cautionary tale. Strategy Science, 8(2), 221–232.
Widodo, J., & Kusnan, K. (2023). Mapping and Analyzing E-Government Sentiments in Local Governments in Indonesia. Society, 11(2), 434–457.
Wojakowski, D. (2022). Borderland Organizations: Creating the Idea of a Borderland in Eastern Poland. Polish Sociological Review, 217(1), 23–44. https://doi.org/10.26412/psr217.02
Yang, Z. (2021). Destructive reconstruction in China: interpreting authenticity in the Shuidong reconstruction Project, Huizhou, Guangdong Province. Built Heritage, 5(1), 1–14.
Yuana, S. L., Sengers, F., Boon, W., Hajer, M. A., & Raven, R. (2020). A dramaturgy of critical moments in transition: Understanding the dynamics of conflict in socio-political change. Environmental Innovation and Societal Transitions, 37, 156–170.
Zhang, F., Chung, C. K. L., Lu, T., & Wu, F. (2021). The role of the local government in China’s urban sustainability transition: A case study of Wuxi’s solar development. Cities, 117, 103294.
Alamin, T., Wisadirana, D., Kanto, S., Mochtar, H., Mu’adi, S., & Mardiyono, M. (2020). Political Change Patterns of The Mataraman Society in Kediri. Journal of Development Research, 4(2), 106–114.
Ali, A. (2020). An investigation into the role of local government in enhancing the public participation in Sindh, Pakistan: policy and practice in service delivery. University of Bradford.
Azwar, W., & Muliono, M. (2022). The Multifaced Politics: A Study on Polarization of Political Behavior of Tarekat Community in West Sumatera, Indonesia. Al-Jami’ah: Journal of Islamic Studies, 60(2), 315–346.
Baharuddin, T., Nurmandi, A., Qodir, Z., Jubba, H., & Syamsurrijal, M. (2022). Bibliometric analysis of socio-political research on capital relocation: Examining contributions to the case of Indonesia. Journal of Local Government Issues, 5(1), 17–31.
Bashri, Y. (2021). Kiai in Indonesian Social-Political Changes. Journal of Nahdlatul Ulama Studies, 2(1), 67–88.
Braun, V., & Clarke, V. (2016). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Burchanuddin, A., Agustang, A., Adam, A., & Alim, A. (2021a). Cultural Reproduction in the Socio-political Context of Bone District, South Sulawesi, Indonesia.
Burchanuddin, A., Agustang, A., Adam, A., & Alim, A. (2021b). Cultural Reproduction in the Socio-political Context of Bone District, South Sulawesi, Indonesia. Journal Of Sociology And Social Anthropology, 12(1–2), 12–22.
Castells, M. (2014). Communication Power. Oxford University Press.
Creswell, J. W. (2017). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage publications.
Dewasiri, N., Banda, Y. K. W., & Azeez, A. A. (2018). Triangulation approaches in finance research. Colombo Journal of Multi-Disciplinary Research, 3(2).
Durmuş, E. (2020). A typology of local governments’ engagement with human rights: Legal pluralist contributions to international law and human rights. Netherlands Quarterly of Human Rights, 38(1), 30–54.
Fatah, R. A., Arifin, S., Sudarwo, V. S. D., & Lendriyono, F. (2023). Local Values in Local Political Culture and Democracy: A Review of Hermeneutics among Local Elites. Technium Soc. Sci. J., 46, 298.
Feber, W., & Christover, D. (2021). Indonesia’s socio-political developments during Jokowi’s leadership: A study of political journals from an international perspective. Linguistics and Culture Review, 1588–1598.
Filippi, M. E. (2022). A role for municipal governments in leveraging transformative change for urban disaster risk management: The experience of Santa Fe, Argentina, with urban flood risk. Climate Risk Management, 35, 100397.
Frederiksen, T., & Himley, M. (2020). Tactics of dispossession: Access, power, and subjectivity at the extractive frontier. Transactions of the Institute of British Geographers, 45(1), 50–64.
Garriott, P. O. (2020). A critical cultural wealth model of first-generation and economically marginalized college students’ academic and career development. Journal of Career Development, 47(1), 80–95.
Grin, J. (2020). ‘Doing’system innovations from within the heart of the regime. Journal of Environmental Policy & Planning, 22(5), 682–694.
Gulluscio, C. (2023). Legitimacy Theory. In Encyclopedia of Sustainable Management (pp. 2209–2215). Springer.
Hartono, B. W. (2020). A study of decentralized local government in promoting good governance: The case of Sleman Regency, Special Province of Yogyakarta, Indonesia. UNSW Sydney.
Hatala, R. (2023). Transformasi Digital di Pedesaan: Evaluasi Implementasi Sistem Informasi Desa di Kabupaten Seram Bagian Barat. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 104–125.
Ilyas, I. M. (2023). Transformasi Pengembangan Kapasitas Guru: Dari Cascade Model ke Pelatihan Berbasis Sekolah di Kota Ambon. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 126–146.
Jentoft, N., & Olsen, T. S. (2019). Against the flow in data collection: How data triangulation combined with a ‘slow’interview technique enriches data. Qualitative Social Work, 18(2), 179–193.
Junk, W. M., Romeijn, J., & Rasmussen, A. (2021). Is this a men’s world? On the need to study descriptive representation of women in lobbying and policy advocacy. Journal of European Public Policy, 28(6), 943–957. https://doi.org/10.1080/13501763.2020.1767179
Leydesdorff, L. (2021). Evolutionary and institutional triple helix models. The Evolutionary Dynamics of Discursive Knowledge: Communication-Theoretical Perspectives on an Empirical Philosophy of Science, 15(2), 89–113.
Macq, H., & Jacquet, V. (2023). Institutionalising participatory and deliberative procedures: The origins of the first permanent citizens’ assembly. European Journal of Political Research, 62(1), 156–173.
Nulhasanah, L. (2023). Dinamika sosial Politik Kaum Pribumi Dalam Regentschapraad Garut 1925-1942. UIN Sunan Gunung Djati.
Permana, Y. S., Satriani, S., Syafi’i, I., Adaba, P. Y., Seftiani, S., & Suryani, D. (2023). Post-politicizing the environment: local government performance assessments in Indonesia. In Environmental Governance in Indonesia (pp. 51–65). Springer International Publishing Cham.
Prasetyo, N., Fadli, M., Tunggul, S. N., & Safaat, M. (2021). The Politics of Indonesias Decentralization Law Based on Regional Competency. Brawijaya Law Journal, 8(2), 159–184.
Qin, X., & Owen, C. (2021). Social forces and street-level governance in Shanghai: From compliance to participation in recycling regulations. The China Quarterly, 248(1), 1081–1102.
Röell, C., Osabutey, E., Rodgers, P., Arndt, F., Khan, Z., & Tarba, S. (2022). Managing socio-political risk at the subnational level: Lessons from MNE subsidiaries in Indonesia. Journal of World Business, 57(3), 101312.
Sari, N. H. (2022). Communication approaches for participatory planning and civic engagement in sustainable governance systems: a study of social communicative behaviour in Indonesia.
Sekaringtias, A., Verrier, B., & Cronin, J. (2023). Untangling the socio-political knots: A systems view on Indonesia’s inclusive energy transitions. Energy Research & Social Science, 95, 102911.
Shoesmith, D., Franklin, N., & Hidayat, R. (2020). Decentralised governance in Indonesia’s disadvantaged regions: A Critique of the underperforming model of local governance in Eastern Indonesia. Journal of Current Southeast Asian Affairs, 39(3), 359–380.
Taufiq, M., & Hidayat, R. (2022). The constraining dynamics to promote the inclusive village governance in an autocratic leadership setting. Journal of Governance and Local Politics (JGLP), 4(1), 55–69.
Udiyasa, K. (2023). Kolaborasi Triple Helix dalam Program Inovasi Desa: Mendorong Ekonomi Berbasis Pengetahuan di Desa Poka, Kota Ambon. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 16(1), 32–49.
Wang, D., & Guo, S. Z. (2023). Native advertising in the Chinese press: implications of state subsidies for journalist professional self-identification. In Sponsored Editorial Content in Digital Journalism (pp. 110–126). Routledge.
Wargent, M., Parker, G., & Street, E. (2020). Public-private entanglements: consultant use by local planning authorities in England. European Planning Studies, 28(1), 192–210.
Westphal, J. D. (2023). Systemic symbolic management, corporate social responsibility, and corporate purpose: A cautionary tale. Strategy Science, 8(2), 221–232.
Widodo, J., & Kusnan, K. (2023). Mapping and Analyzing E-Government Sentiments in Local Governments in Indonesia. Society, 11(2), 434–457.
Wojakowski, D. (2022). Borderland Organizations: Creating the Idea of a Borderland in Eastern Poland. Polish Sociological Review, 217(1), 23–44. https://doi.org/10.26412/psr217.02
Yang, Z. (2021). Destructive reconstruction in China: interpreting authenticity in the Shuidong reconstruction Project, Huizhou, Guangdong Province. Built Heritage, 5(1), 1–14.
Yuana, S. L., Sengers, F., Boon, W., Hajer, M. A., & Raven, R. (2020). A dramaturgy of critical moments in transition: Understanding the dynamics of conflict in socio-political change. Environmental Innovation and Societal Transitions, 37, 156–170.
Zhang, F., Chung, C. K. L., Lu, T., & Wu, F. (2021). The role of the local government in China’s urban sustainability transition: A case study of Wuxi’s solar development. Cities, 117, 103294.
Published
2024-03-30
How to Cite
Hattu, B. (2024). Mereproduksi Citra, Mencari Legitimasi: Analisis Peran Biro Humas dalam Dinamika Sosial-Politik Pemerintah Daerah. Populis: Jurnal Ilmu Sosial Dan Ilmu Politik, 17(1), 63-78. https://doi.org/10.30598/populisvol17iss1pp63-78
Section
Articles
Copyright (c) 2024 Author(s)
This work is licensed under a Creative Commons Attribution 4.0 International License.
n is distributed under 