PENGARUH IKLAN TELEVISI TERHADAP PERILAKU MEMILIH PRODUK HAND PHONE (HP) ( Studi Terhadap Pemuda di Kelurahan Pandan Kasturi, Kota Ambon )

  • Fatmawati Rumra Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Pattimura

Abstract

This research is motivated by the existence of consumptive
behavior in choosing HP products by youth in Ambon City which was
carried out in Pandan Kasturi Village, Ambon City, with the aim of
knowing and analyzing the understanding of youth thinking related to
the behavior of choosing HP products on the consumptive lifestyle of
youth. The type of research used is quantitative. The data obtained
was carried out through 1. Literature study, namely information
obtained through reference books, documents, and sources relevant to
the study being studied. 2. . Questionnaires are written questions that
have been prepared to be given to respondents in order to get
responses or information through a survey method by taking a sample
of 76 male and female youth respondents. The data analysis technique
used is Product Moment Correlation analysis, with the SPSS V.13.0
program. for windows.
The results of the research by testing the correlation
(relationship), where the results obtained that there is a positive
relationship on the influence of television advertising on the behavior of
choosing HP products in Pandan Kasturi youth, Ambon City is 0.296

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Published
2021-10-31
How to Cite
RumraF. (2021). PENGARUH IKLAN TELEVISI TERHADAP PERILAKU MEMILIH PRODUK HAND PHONE (HP) ( Studi Terhadap Pemuda di Kelurahan Pandan Kasturi, Kota Ambon ). Lani: Jurnal Kajian Ilmu Sejarah Dan Budaya, 2(2), 92-107. https://doi.org/10.30598/Lanivol2iss2page92-107