Articles

• Exploring Value Co-Creation as a Driver of Consumer Engagement and Purchase Intention in Influencer Marketing

  Adnanto Mujiibu Arif Hakeem, Yolanda Masnita, Kurniawati Kurniawati

  1-12

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  Abstract views 206 | PDF downloads 150 | DOI https://doi.org/10.51125/citaekonomika.v20i1.25639
• The Effect Of Watching Intensity On Purchase Intention Through Parasocial Relationship And Perceived Source Credibility In Edtech Program

  Nur Asy Syifa Priatna, Siti Aisyah, Aqwa Naser Daulay

  13-34

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  Abstract views 166 | PDF downloads 158 | DOI https://doi.org/10.51125/citaekonomika.v20i1.25661
• Optimalisasi Daya Saing UMKM di Era Society 5.0: Analisis Pengaruh Digital Marketing, Sertifikasi Halal, dan Interaktivitas Media Sosial di Kota Medan

  Nova Amelia, Zuhrinal M Nawawi, Nurbaiti Nurbaiti

  35-51

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  Abstract views 162 | PDF downloads 152 | DOI https://doi.org/10.51125/citaekonomika.v20i1.25738
• Digital Financial Inclusion, Poverty, and Income Inequality: A Bibliometric Analysis of Research Trends and Future Directions

  Amaluddin Amaluddin, Teddy Christianto Leasiwal, Ali Tutupoho

  52-67

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  Abstract views 21 | PDF downloads 15 | DOI https://doi.org/10.51125/citaekonomika.v20i1.26444
• Transformasi Digital UMKM: Dampak Penerapan QRIS dan Aktivitas Transaksi terhadap Produktivitas Usaha di Kota Ambon

  Mohamad Ratmasa Serang, Harvey Hiariey, Saleh Tutupoho

  68-81

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  Abstract views 8 | PDF downloads 13 | DOI https://doi.org/10.51125/citaekonomika.v20i1.26434