Articles

• Exploring Value Co-Creation as a Driver of Consumer Engagement and Purchase Intention in Influencer Marketing

  Adnanto Mujiibu Arif Hakeem, Yolanda Masnita, Kurniawati Kurniawati

  1-12

  • PDF

  Abstract views 147 | PDF downloads 88 | DOI https://doi.org/10.51125/citaekonomika.v20i1.25639
• The Effect Of Watching Intensity On Purchase Intention Through Parasocial Relationship And Perceived Source Credibility In Edtech Program

  Nur Asy Syifa Priatna, Siti Aisyah, Aqwa Naser Daulay

  13-34

  • PDF

  Abstract views 56 | PDF downloads 39 | DOI https://doi.org/10.51125/citaekonomika.v20i1.25661
• Optimalisasi Daya Saing UMKM di Era Society 5.0: Analisis Pengaruh Digital Marketing, Sertifikasi Halal, dan Interaktivitas Media Sosial di Kota Medan

  Nova Amelia, Zuhrinal M Nawawi, Nurbaiti Nurbaiti

  35-51

  • PDF

  Abstract views 105 | PDF downloads 58 | DOI https://doi.org/10.51125/citaekonomika.v20i1.25738