PATH ANALYSIS OF FACTORS INFLUENCING CASHLESS SOCIETY DEVELOPMENT USING BOOTSTRAP RESAMPLING

DOI: https://doi.org/10.30598/barekengvol18iss4pp2071-2082
Keywords: Bootstrap Resampling, Hypothesis Testing, Indirect Effect, Path Analysis, Cashless Society

Abstract

Path analysis can be applied to various fields, one of which is the field of banking economics. This study is aimed to examine what factors significantly affect the development of cashless society both directly and indirectly. There are many studies related to the development of cashless society but there has been no research that analyzes the relationship between marketing mix variables, such as product, price and promotion, with the development of cashless society. The data used came from the results of questionnaires with respondents of bank customers in Jakarta. Direct influence tests are carried out using bootstrap resampling hypothesis tests so that they are free from data distribution assumptions. It was found that product and digitalization of electronic money had a significant direct effect on the development of cashless society while price had a significant indirect effect on the development of cashless society.

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Published
2024-10-11
How to Cite
[1]
D. Pramaningrum, A. Fernandes, A. Iriany, and S. Solimun, “PATH ANALYSIS OF FACTORS INFLUENCING CASHLESS SOCIETY DEVELOPMENT USING BOOTSTRAP RESAMPLING”, BAREKENG: J. Math. & App., vol. 18, no. 4, pp. 2071-2082, Oct. 2024.
Issue
Vol 18 No 4 (2024): BAREKENG: Journal of Mathematics and Its Application
Section
Articles

Copyright (c) 2024 Dea Saraswati Pramaningrum, Adji Achmad Rinaldo Fernandes, Atiek Iriany, Solimun Solimun

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