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Vol 14 No 3 (2020): BAREKENG: Jurnal Ilmu Matematika dan Terapan
Articles

APLIKASI ZERO-ONE GOAL PROGRAMMING DALAM MASALAH PEMILIHAN PROYEK PEMASARAN

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  • Bib Paruhum Silalahi,
  • Silviana Eka Pertiwi,
  • Hidayatul Mayyani,
  • Nur Aliatiningtyas
Bib Paruhum Silalahi
IPB University
Silviana Eka Pertiwi
Institut Pertanian Bogor
Hidayatul Mayyani
Institut Pertanian Bogor
Nur Aliatiningtyas
Institut Pertanian Bogor
DOI: https://doi.org/10.30598/barekengvol14iss3pp433-444
Published October 11, 2020
Keywords
  • nonpreemptive goal programming,
  • preemptive goal programming,
  • marketing project,
  • zero-one goal, programming
How to Cite
[1]
B. Silalahi, S. Pertiwi, H. Mayyani, and N. Aliatiningtyas, “APLIKASI ZERO-ONE GOAL PROGRAMMING DALAM MASALAH PEMILIHAN PROYEK PEMASARAN”, BAREKENG: J. Math. & App., vol. 14, no. 3, pp. 433-444, Oct. 2020.
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Abstract

Marketing management is an activity to plan and organize marketing activities in order to achieve organizational or company goals efficiently and effectively. Problems arise when there are several or many different projects that can be implemented as company marketing projects. These projects are usually categorized by several objectives. These goals can be complementary or contradictory. In operation, decision-makers are required to choose and determine the right project to achieve the target. In this paper, we discuss a programming model using the zero-one goal programming approach, a selection of marketing projects to meet many objectives and constraints, and then give examples of its implementation. Discussion and implementation include goal programming categories: nonpreemptive goal programming and preemptive goal programming

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